Nightline hitting late night highs


ABC News’ “Nightline” ranked as the No. 1 program in late night in Total Viewers (4.14 million), Adults 25-54 (1.72 million) and Adults 18-49 (1.37 million), according to Nielsen Media Research for the week of January 3, 2011. “Nightline” drew its strongest numbers in Total Viewers and Adults 25-54 in 4 weeks – since the week of 12/06/10.  In addition, the ABC program turned in its highest Adults 18-49 audience in 6 weeks (since week of 11/22/10) and 2nd highest of the season. 
Season-to-date, “Nightline” ranks in first place among Total Viewers and A25-54. This is the first time “Nightline” has been in first place at this point in the season since at least the 1993-94 season, when “Letterman” began on CBS.
“Nightline” saw week-to-week and year-ago week increases in Total Viewers (+14% and +11%, respectively), Adults 25-54 (+26% and +11%, respectively) and Adults 18-49 (+22% and +3%, respectively).  “Nightline” stood as the only program to grow over the prior week and same week last year in all three Nielsen measures. 
For the week, “Nightline” topped NBC’s “The Tonight Show” across all key target demos: Total Viewers (+530,000), Adults 25-54 (+170,000) and Adults 18-49 (+150,000).  “Nightline” posted its largest advantage over “The Tonight Show” in Adults 25-54 and Adults 18-49 in 8 weeks – since week of 11/08/10.   
Also for the week, “Nightline” outperformed CBS’ “Late Show with David Letterman” across all key target demos: Total Viewers (+580,000), Adults 25-54 (+300,000) and Adults 18-49 (+290,000) with its largest margins in all three measures since November – since week of 11/29/10, week of 11/22/10 and week of 11/22/10, respectively.  
ABC News’ “Nightline” is anchored by Cynthia McFadden, Terry Moran and Bill Weir. John Donvan and Vicki Mabrey are correspondents. James Goldston is the executive producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.
(Week of January 3, 2011)   
                          TOTAL VIEWERS  A25-54(000)/ Rtg  A18-49(000)/ Rtg 
ABC “Nightline”         4,140,000     1,720,000/ 1.4      1,370,000/ 1.0
CBS “Late Show”         3,560,000     1,420,000/ 1.1      1,080,000/ 0.8
NBC “Tonight”           3,610,000     1,550,000/ 1.2      1,220,000/ 0.9
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 & Adults 18-49 Live+SD weeks of 1/3/11, 12/27/10 & 1/04/10.  Live+7 (where available) & Live+SD for 10-11 Season –  9/20/10 – 1/7/11. 

(Source: ABC)