'Nightline' showing strength in late-night competition


 During the week of April 4, 2011, ABC’s “Nightline” ranked No. 1 among Total Viewers (3.901 million), according to Nielsen Media Research.  “Nightline” ranked No. 1 in Total Viewers for the 7th week in a row.  In winning the week in overall viewers, “Nightline” delivered its longest run ever of consecutive No. 1 finishes in Total Viewers.  Displaying its impressive performance in viewers throughout the course of the season, “Nightline’s” previous high winning streak of 6 weeks occurred during Fall 2010 – w/o 10/4/10 thru w/o 11/8/10.
For the 4th week running, “Nightline” grew from the year-ago week in both Total Viewers (+6%) and Adults 25-54 (+3%).  Further, the ABC late-night program built on its overall audience year over year for the 8th straight week. “Nightline” was second in Adults 25-54 (1.566 million) and Adults 18-49 (1.193 million) for the week of April 4.
Season to date, “Nightline” ranks first in late-night among Total Viewers and Adults 25-54. This is the first time that “Nightline” has been in first place at this point in the season since at least the 1993-94 season, when “Letterman” began on CBS.  In addition, “Nightline” is up by +3% in Total Viewers and by +4% in Adults 25-54 compared to the same point last year.  Season to date “Nightline” is drawing its largest overall audience in 8 years – since the 2002-03 season.
Note: Due to CBS’ coverage of NCAA Basketball, “The Late Show” was delayed and coded as a special on Mon (4/4/11).  In addition, due to CBS’ airing of Masters Tournament Golf Highlights on Thu (4/7/11) and Fri (4/8/11), “The Late Show” was delayed and re-titled.  Ratings for all 3 nights are excluded from the averages.
ABC News’ “Nightline” is anchored by Cynthia McFadden, Terry Moran and Bill Weir. John Donvan and Vicki Mabrey are correspondents. Jeanmarie Condon is the Executive Producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.
(Week of April 4, 2011)
               TOTAL VIEWERS   A25-54(000)/ Rtg    A18-49(000)/ Rtg
ABC “Nightline”       3,901,000     1,566,000/ 1.3      1,193,000/ 0.9
CBS “Late Show”       3,607,000     1,585,000/ 1.3      1,191,000/ 0.9
NBC “Tonight Show”    3,719,000     1,507,000/ 1.2      1,195,000/ 0.9
(Source: ABC – The Nielsen Company, NTI Total Viewers, Adults 25-54 & Adults 18-49 Live+SD weeks of 4/4/11, 4/28/11 & 4/5/10.  Live+7 (where available) & Live+SD for Season-to-date 10-11 vs. 09-10 (9/2/10-4/8/11 vs. 9/21/09-4/9/10).