In celebration of the enduring spirit of competition while overcoming adversity, Nike debuted two commercials featuring world class track star Sanya Richards and the USA Softball Team. The ad debuted in the U.S. 8/12 and features members of the four-time, gold medal winning USA Softball Team along with clips of other softball participants around the country playing the game in various settings.
Featuring the song “The Happiest Girl in the Whole U.S.A” by Donna Fargo, the commercial concludes with USA Softball players Jessica Mendoza, Lauren Lappin, Vicky Galindo, Laura Berg, Andrea Duran and Stacey Nuveman sharing in laughter as the words “We have softball, you can have everything else” appear on the screen.
Beginning today, Nike will debut “A Dream Deferred,” an inspirationally charged ad that gives viewers a glimpse into Sanya Richards’ life over the past two years. After battling a rare ailment that threatened her track career, Richards persevered to return to action stronger than ever before. The ad shows Richards training and getting ready to return to competition in the 400 meter run.
The 60-second and 30-second ads were developed with Wieden+Kennedy Portland.