The Newspaper National Network, the largest ad network for newspapers in the nation, has launched The NNN Hispanic Network targeting Hispanic consumers through Spanish-language newspapers, both print and online. It includes most of the over 500 daily and weekly Hispanic newspapers currently published in the U.S., which reach over 50 million Hispanic consumers per year, according to NNN. They include El Nuevo Herald (McClatchy) Hoy Los Angeles, Hoy Chicago (Tribune), Al Dia (Belo), La Opinion Los Angeles, La Raza Chicago, El Diario La Prensa New York (ImpreMedia), La Voz Houston (Hearst), El Periodico USA McAllen and more.
The new network will be led by Mike Cano, who has been appointed to the newly created post of director of Hispanic media for NNN. His experience includes senior ad sales positions with big Hispanic publications like La Opinion, La Raza (Chicago), and Impacto USA.
NNN survey data says some 82% of Hispanics in the U.S. read a Hispanic newspaper at least once a week. The 2010 Census put a spotlight on the Hispanic consumer market and demonstrated that Hispanics control over $1 trillion in buying power.