No Longer Loving Univision: TEGNA’s New WOI Warrior


For 25 1/2 years, David Loving was an integral leader within the Univision Television Group, serving as Univision Media/Houston SVP/GM since August 2010.

As of March 2, Loving will now be leading the two Des Moines properties owned by the company formerly known as Gannett.

The stations are WOI-5, the ABC affiliate, and CW affiliate KCWI-23, the Ames, Iowa properties owned by TEGNA for the last 11 months.

That’s because WOI and KCWI are former Nexstar Media Group stations, sold when that company completed its merger with Tribune Media as the combination of the companies gave Nexstar big NBC affiliate WHO-13 in Des Moines.

TEGNA EVP/COO for Media Operations Lynn Beall calls Loving “a first-rate leader and innovator with a strong record of success, from launching new programs to providing outstanding service and solutions to clients. His inclusive management style, proven ability to build and grow teams and commitment to the communities he’s served make him a perfect match for Des Moines.”

Loving takes a role held by Mary Ann Johnson from February 2018 until her November 2019 exit. Before that, Jon Skorburg served as WOI’s VP/GM.

It’s his first professional role outside of Houston in a decade, and his first non-Univision role since joining the company as an account executive at its San Antonio operations in April 1994. At Univision, Loving rose through the ranks, serving as NSM in San Antonio from April 1998-October 2002. He then relocated to Austin, where he served as GSM and, later, as VP/GM. In January 2006, Loving returned to San Antonio to take the VP/GM post, staying until April 2009, when he moved to San Francisco to take on a regional role overseeing Univision and UniMás operations in the Bay Area, Sacramento, Fresno, Bakersfield and Salt Lake City. Loving held that spot until August 2010.

WOI became a Nexstar station in March 2014, when the company completed its purchase of the station from Philip Lombardo’s Citadel Communications; Nexstar added KCWI in March 2016 in a deal with Pappas Telecasting.