Entercom Communications announced that it has been unable to come to terms with former WCMF-FM Rochester, NY morning personality Brother Wease and has terminated contract negotiations. The long-time Rochester morning fixture has been off the air since late December, shortly after Entercom acquired WCMF and some other stations from CBS.
"We did our best to try and bring Wease back to WCMF, but in the end, were not able to reach an agreement. We understand that he intends to pursue other opportunities," said Entercom Regional Vice President, Michael Doyle.
Effective immediately, mornings on WCMF will kick off with "The Men’s Room," featuring an ensemble cast of what Entercom says are some of Rochester’s best radio personalities.
RBR/TVBR observation: Might Brother Wease try to go national in syndication? Some folks who are already syndicated worked with him when they were just getting started – Gregg "Opie" Hughes of “The Opie & Anthony Show” and syndicated talk host Stephanie Miller. The website for the Brother Wease show is still active, but doesn’t appear to have been updated recently.