A STB Solution For Small-Market Cable Companies?


As RBR + TVBR has reported extensively in recent weeks, FCC Chairman Tom Wheeler has attracted a heap of opposition to his set-top box proposal, which has been seen its sunshine prohibitions removed — giving all interested parties the opportunity to officially chat with FCC staff about the STB plan.

A vote on the STB plan was pulled at the last minute from the FCC’s September Open Meeting agenda, and the fate of cable providers remains up in the air.

Charlie Nooney, Chairman/CEO of MobiTV, sees this as an opportunity, rather than a conundrum. That’s because this former Walt Disney Co. EVP believes cable companies and their subscribers can happily exist in an STB-free environment.

“Yes, we can replace the set-top box completely,” Nooney tells RBR + TVBR.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.