Compass Media Networks’ Norman Goldman continues his national tour with the next stop at WCPT AM/FM Chicago scheduled on 9/8. The progressive talker has been seeing affiliates over the summer, paying for these trips out of his out pocket, Compass CEO Peter Kosann tells RBR-TVBR.
Goldman launched his radio show in September 2009 with the pledge of supporting his local affiliates. Throughout the summer months, Goldman has held rallies, Town Halls, advertiser appearances, and events – at no charge to his stations – in Portland and Seattle.
Playing to packed venues, Norm brings his story of struggle from rags to righteous by describing his upbringing in the orphanages of NYC, the successful law practice in LA, to his fierce independent stance resulting in the launch of a national radio show. His emotion filled message of hard work, tenacity, and passion for justice resonates with listeners and advertisers alike. The result is double-digit website growth (www.normangoldman.com) and monthly show podcast numbers approaching 53,000. As a result of the successful radio show response, his website has been updated to further enhance the relationship with his growing audience and potential advertisers.
“Norman Goldman is a Sales Department’s dream. He’s a great speaker and the crowd bonds with him very quickly. We love the guy!” said Don Oylear – General Sales Manager – CBS Radio Seattle.
“Whenever we sign a new affiliate, we tell them ‘Meet your local station lawyer, salesman, talk personality, ratings getter, Washington correspondent, weekend talk host, remote broadcasters, and revenue generator,'” said Bill Figenshu, President, & CEO of FigMedia1 and consultant to the Norman Goldman Show. “We are renewing our pledge to visit any affiliate – no matter the market size – at no charge within 45 days of the station signing on for the show.”
Added Kosann: “We are watching an American success story in the marking. Norman is now heard in major markets like Boston, Chicago, San Francisco, Portland, Seattle as well as mid-size markets like Albuquerque and Madison. He is super serving his affiliates and his audience – and people are now starting to notice this.”