Now Available: Integrated Content Repurposing, from Qligent


A specialist in cloud-based, enterprise-level content monitoring and analysis has added integrated content repurposing as a standard feature within its popular media quality assurance platform.

For TV broadcasters, cable networks, and other premium media content providers, Qligent‘s Vision Repurpose streamlines the recording, trimming, and transformation of off-air video into short, branded clips using handy tools directly within the Vision environment.

Vision Repurpose is useful for such tasks as creating on-demand news and sport stories, on-air promos, and posts for social media, web, and OTT outlets. It can also be used to create clips with burned-in timecode that verify compliance—such as closed captioning—or show advertisers that their commercials ran as agreed.

Vision Repurpose lets users schedule and record off-air video in multiple resolutions and formats. Then, using the embedded HTML5 media player, users can browse the recordings for specific segments they want to repurpose.

Using the cuts-only editing tools within the media player, users can mark the clip’s in- and out-points with frame accuracy to edit and trim the clip. These clips can then be exported directly to a nonlinear editing system (NLE) for craft editing or moved to servers or cloud-based storage for collaboration, distribution, and archiving.

“Since time is of the essence, branding, sales, and programming teams need to move swiftly to generate the video clips and promo packages they regularly need to expand their broadcast and online viewership,” said John Shoemaker, Director of Sales for Qligent. “Vision Repurpose speeds and automates this otherwise time- and labor-intensive workflow so the process is faster and more efficient.”

Qligent will showcase the Vision platform and demonstrate the benefits of the new Vision Repurpose toolset in stand 8.E47 at IBC2019, taking place September 13-17, 2019 at the RAI in Amsterdam. The company will also highlight its Qligent Analytics product line at a special exhibit in stand 14.C19.