NPR and Facebook are trying out an experiment in audio integration.
After a preview this month, in January, Facebook users will be able play NPR audio clips in their Facebook News Feed. Facebook gets to decide what audience to target the clips to — mobile users of Facebook’s iOS app and desktop users of Facebook.com.
NPR editors will pick the actual clips, capturing moments from across NPR’s programming and podcasts. Each clip will include a “Listen on NPR” button to hear the entire piece.
The first clips is here: http://www.npr.org/podcasts/510310/npr-politics-podcast
During the 30 day experiment, NPR newsies will track the performance of the posts and their analytics.
The programmer will share results and recommendations with member stations and partner programs when the 30-day trial is up.
RBR+TVBR observation: We hear radio’s future has a lot to do with social media success and this sounds like a good way to track what resonates with the audience.