NPR member stations can now make their live News Talk programming available on iHeartRadio, the broadcaster’s digital streaming service. Both broadcasters have an agreement that could possibly affect 260 NPR affiliates.
NPR Digital Services Managing Director Stephanie Miller said “As part of our commitment to meeting audiences wherever they may be, this agreement provides another option for audiences to find public radio on their preferred listening platforms.”
The stations that join iHeartRadio will have access to 50% of their digital banner inventory on their individual iHeartRadio landing page to encourage listeners to donate and support the public station’s programming.
Joining forces is the “perfect way for public radio stations “to reach listeners on new platforms and to provide iHeartRadio users with additional high-quality News Talk programming wherever they are,” said Darren Davis, President of iHeartRadio & iHeartMedia Networks.
Its all about money sales are off and no one knows what to do.
Do any, Radio Broadcast owners attend ANA ” Association of National advertisers” or CHPA ” Consumer Health Products Association” conferences. Meet the people pushing the marketing buttons and then follow up.
Due any of minority owned broadcaster managements attend NMSDC Conferences ” National Minority Supplier Development Council whose member corporations ” Fortune 500 Organizations ” spend annually $100 Billion plus with certified MBE’s Minority Business Enterprises” . Since none of them attend, virtually none of the NMSDC Member Corporation $100 Billion Supplier Diversity funds go to Minority Radio. Instead the budgets are spent among 12,000 furniture, legal, financial, paper clips etc MBE’s. &
These are some of the reasons sales are off. Minority and General market radio broadcaster management can huff & puff all they want about their audiences ( 17% of media consumption) but if they “Personally” don’t sell their product against today’s intense competitive media ( Facebook, Goggle etc.) its game over. ( Don’t send in a sales guy Presidents like to talk to Presidents) When is the last time a significant broadcast manger met with a Senior Corporate Procurement Officer and had a meaningful discussion. Today ( In Many instances) Procurement calls the shots. Procurement (At some companies )hire the buying/creative agencies and measure results. It’s a new world this is the field where the game is being played.. All it takes is one word from Procurement to get the ball rolling.. . .
What does moderation mean.
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