NPR member stations can now make their live News Talk programming available on iHeartRadio, the broadcaster’s digital streaming service. Both broadcasters have an agreement that could possibly affect 260 NPR affiliates.
NPR Digital Services Managing Director Stephanie Miller said “As part of our commitment to meeting audiences wherever they may be, this agreement provides another option for audiences to find public radio on their preferred listening platforms.”
The stations that join iHeartRadio will have access to 50% of their digital banner inventory on their individual iHeartRadio landing page to encourage listeners to donate and support the public station’s programming.
Joining forces is the “perfect way for public radio stations “to reach listeners on new platforms and to provide iHeartRadio users with additional high-quality News Talk programming wherever they are,” said Darren Davis, President of iHeartRadio & iHeartMedia Networks.