NRG Media has blown up “Mix 96.7” AC WLJY-FM Wausau-Stevens Point, WI to CHR. The “All New Hot 96.7” features artists such as Katy Perry, Lady Gaga, Rihanna, Justin Timberlake and Christina Aguilera. “Hot 96.7 Today’s Hottest Hits,” launched at 12/27 after Christmas music.
Says GM Charlie Thomas: “WLJY ‘Mix 96.7’ has undergone a complete transformation. ‘Hot 96.7’ has been designed to provide our Wausau-Stevens Point listeners with the hits of contemporary artists of today. The station’s slogan says it all – “Today’s Hottest Hits” and we expect it to appeal to a younger adult listener under the contemporary hit radio (CHR) format.”
The station will be commercial free through 1/6 at 6pm.