NuEarth setting up an 18-month media plan


“Clean & Green” manufacturing and marketing specialist NuEarth is interested in bolstering its branding and image, and to that end it has hired iVisage Media Inc., which in turn “…has assembled a creative council made up of marketing executives from radio, TV, print, and outdoor media outlets…” to put together a plan covering the next year-and-a-half.

The company says it is “dedicated to bringing to market ‘Clean Solutions to Complex Problems’” via the distribution of “biodegradable, environmentally friendly products and technologies that will substitute for many of the hazardous chemicals commonly used all over the world.”

“We’re bringing together the top experts in media creativity that will engage across industry-leading radio, outdoor and digital platforms. This is a powerful complement to the in-house creative resources of NuEarth,” says Levi Modelevi, incoming CEO of NuEarth Corporation.