RBR + TVBR — BEHIND THE STORY
The use of contests and cool giveaways as a way for AM and FM radio stations to earn higher ratings in the latest PPM-based Nielsen Audio survey may not be as effective as some GMs, RVPs and C-Suite executives might think they area.
That’s because nearly half of potential PPM panelists don’t trust your stations, and believe most radio station contests are rigged.
What can a radio station group do to overcome this finding from a recent study conducted by NuVoodoo Media Services?
RBR + TVBR contacted the data-driven media marketing, programming and content intelligence provider launched in December 2010 by former Critical Mass Media President Carolyn Gilbert, and chatted with NuVoodoo EVP/Research Analysis Leigh Jacobs.