NuVoodoo Media Services, a next generation media research and marketing company, has promoted radio programming and media marketing specialist, Mike O’Connor to EVP/Marketing. O’Connor, a co-founder of NuVoodoo Media Services, was previously Vice President of Marketing. He heads the company’s marketing services for radio stations, and created NuVoodoo’s groundbreaking Social TV product with NuVoodoo’s Chief Executive Officer, Carolyn Gilbert. In his new capacity, O’Connor will lead the company’s expansion across the Social Marketing, Micro-Targeted Customized Direct Mail and Integrated Digital Media Marketing spaces for radio, television and newspaper. He is based in NuVoodoo’s Austin, TX, office.
O’Connor previously served as SVP, Innovations for Tribune Interactive. Prior to that, he was Brand Manager and Regional Vice President of Programming for Clear Channel Radio and was Vice President, Interactive for Clear Channel Creative Services. While at Clear Channel, he launched the Format Lab, the predecessor to iHeartRadio. As Clear Channel Radio’s Executive Vice President, Content Research and Development, he helped create Stealth Marketing in partnership with Critical Mass Media. O’Connor programmed CHR, Classic Rock, Triple A, Sport, News/Talk and Alternative radio stations across a 20-year period that took him to markets including Albuquerque, Boston, Atlanta and Denver. O’Connor holds a B.A. degree in History from Dartmouth College.
Carolyn Gilbert, CEO of NuVoodoo, said: “Mike O’Connor has distinguished himself as one of the most brilliant minds in media marketing. He has consulted hundreds of America’s most successful radio stations and has created strategic marketing programs that have driven significant ratings and revenue increases across a wide spectrum of formats and markets. With our current extraordinary team, Mike created our one-of-a-kind Social TV product, which is our fastest-growing offering. He’s a creative genius whose masterful approach to engaging those people most likely to respond to ratings surveys has paid off big-time for our clients. Mike will work with the NuVoodoo team to expand our marketing service offerings across radio, television and newspaper.”
O’Connor said: “”For close to three decades, I’ve locked arms with Carolyn Gilbert, Leigh Jacobs and my other longtime Jacor/Clear Channel/NuVoodoo partners with one mission in mind: find survey-friendly format fans and direct listening in our client stations’ favor. The research team uncovers the opportunities through inimitable modern methods. Then we pounce.”