Comcast Corporation announced an expanded distribution agreement with nuvoTV, an English-language general entertainment network targeting American Latinos and fans of Latino culture.
The agreement follows an announcement last month that Comcast has expanded the reach of eight other Hispanic networks and exceeded a public commitment made with the FCC as part of its deal to acquire NBCUniversal. Comcast had pledged to increase the distribution of at least three networks that are American Latino-controlled or that target the Latino community by at least 10 million digital subscribers. The agreement with nuvoTV (formerly Sí TV) is being called part of Comcast’s continuing effort to bring Latino-themed programming to its customers.
“We are excited to add nuvoTV to our list of expanded networks,” said David Jensen, Vice President of Content Acquisition for Comcast Cable. “With this latest distribution agreement, our expansion program will be offering Hispanic programming to an additional 17 million homes, exceeding our 10 million-home commitment by 70 percent. Comcast appreciates all the help we received from our partners to make this effort a success.”
“Our target audience of bi-cultural Latinos is today’s leading force of cultural change and economic growth in the US,” said Michael Schwimmer, CEO of nuvoTV.
The increased carriage for nuvoTV will be achieved by expanding the channel onto the Digital Preferred tier on select systems and by launching the network on the Digital Preferred tier in new markets. Comcast has plans to offer nuvoTV to digital subscribers in Atlanta, Chicago, Jacksonville, FL, Seattle, Southwest Florida, the Twin Cities and the Washington, DC area.
