Automation and video server systems solutions provider Nverzion has bulked up its marketing and sales team by naming a 30-year industry veteran as its West Coast sales representative.
Taking the role is Larry Enroth, who Nverzion calls “an ideal match” for its marketing and sales division. “Enroth’s ability to develop and execute strategies to penetrate the broadcast markets as well as the PEG markets will create advantages for our existing dealer network and customer base,” the company said.
Explaining why it selected Enroth, NVerzion Sales Manager Reed Haslam said, “We looked across the industry for just the right person to work the West Coast as our representative and could not ask for a better person to serve our customer base during the migration to HD and 4K and beyond. With his experience and knowledge of the workflow in the broadcast environment, he will bring a new level of customer experience to the West Coast television stations.”
Prior to starting his own business, Enroth worked in Broadcast and Professional Audio and Video Direct Sales for some 35 years. He has worked in such diverse areas as digital video infrastructure, storage, camera systems, matrix routing switchers, router control systems and video servers. Recent roles include a stint at Los Angeles-based VideoTechnics as West Coast Sales Manager.
“I’ve been working in this industry for quite a few years and plan to help my customers from design to implementation, to training of the Nverzion automation solutions, combined with leading edge video server products” said Enroth. “My customers know first hand that I’m always available to them for support when required.”