Nexstar Promotes Greenville-New Bern Leader To Raleigh Role


The VP/GM of Nexstar Media Group‘s two television stations in Eastern North Carolina, a former President of his own sales and marketing consultancy, has been selected to serve in a similar role at the company’s CBS affiliate serving DMA No. 17.

As of today, John Lewis is now VP/GM of WNCN-17 in Raleigh-Durham.

Lewis was most recently at WNCT-9, the CBS affiliate in Greenville-New Bern. He also had oversight of the The CW Network affiliation tied to a digital multicast channel on WNCT.

Under his tenure, WNCT launched a regional news and sales bureau in Jacksonville, N.C. Lewis also led WNCT-9’s development of a new, two-hour weekend morning newscast and the expansion of the station’s weekday morning news by a half-hour.

“John’s vast experience as a broadcast and sales executive, coupled with his results-driven attitude and deep understanding of North Carolina make him the ideal person to lead WNCN-TV and,” said Doug Davis, a Nexstar SVP/Regional Manager, who Lewis reports to.

Lewis added, “I am extremely grateful to Nexstar for giving me this opportunity and I am excited to be working alongside the talented and experienced staff at WNCN-TV and Our broadcast and digital operations in Raleigh have a legacy of delivering outstanding journalism and superior service to the area’s viewers and advertisers while forging strong relationships in the community. Nexstar’s commitment to hyper-local content both on-air and on-line, coupled with the unique and customized advertising and marketing solutions we offer, creates a distinct advantage for our viewers and advertisers.”

Prior to joining Nexstar, Lewis founded and served as President of dbs Com., which advised a wide variety of clients on the merger, acquisition, and sale of broadcast properties across the country. Before that, Lewis served as VP/GM of a cluster of television stations serving Eastern North Carolina from 2000 to 2002, including the former WXFI-TV and WYDO-TV, today “FOX Eastern Carolina.”