NYMRAD hosting radio & digital ROI session


The New York Market Radio Association (NYMRAD) is holding a morning seminar 6/24 (breakfast is 8:30, presentation at 9:00) that invites top advertisers/agencies to a morning discussion on building more effective campaigns by combining radio & digital to drive a higher ROI and consumer engagement.  Presenters include Matt Sunshine, VP/Senior Consultant for The Center for Sales Strategy (CSS) and Deb Esayian, Founder/co-President, Emmis Interactive. It’ll be held at the Scholastic, Inc. auditorium on Broadway, NYC.

Topics include:
How marketers are using the intersection of mass media and interactive media to produce ROI. 
How businesses both locally and nationally are using Vertizontal Marketing to get results.
How Participation, Entertainment & Personalization work together to add value to the consumer experience.
Best practices to service the consumer’s first level needs and how to get a better snapshot of individuals who are interested in a particular message.
Click here to register