The New York Times is jumping into the world of podcasts, looking for new revenue.
The media company will launch a handful of shows with outside partners to begin.
The company will then use those podcasts as a platform from which to build audience.
The Times’ effort, focused on pulling in revenue and attracting listeners at broad scale, follows similar paths carved out by the Guardian and the Wall Street Journal, reports the Nieman Foundation, which believes the Times is the first newspaper to create a separate podcast unit.
Samantha Henig will lead the team as editorial director for audio; several other staffers are being moved to new posts this week.