The Project for Excellence in Journalism news coverage chart for the week of 9/16/07-9/21/07 had a familiar name on top of the list. O.J. Simpson found a way to get on top of the news cycle these many years after his trial for murder back in 1994. This time he’s accused of armed robbery in a dispute over some sports memorabilia. But the coverage of this event, which led the week overall with 13% of media attention, was far from even. And if you guessed that cable news outlets drove the coverage, you’d be correct — they gave the story a full 33% of their news hole. By contrast, on radio the sordid saga was #5/4%, and it got an even bigger yawn from newspapers, at #10/2%. On the Iraq policy front there was some ongoing discussion of the Petraeus report, fueled in part by a sideshow involving a MoveOn.org ad in the New York Times, but at 5% overall, it was way down from the previous week’s 36% blanket coverage.
| Story | Overall | Newspr | Online | NetTV | CATV | Radio |
| O.J. Simpson | 13% | 2% | 8% | 15% | 33% | 4% |
| Iraq events | 10% | 14% | 18% | 7% | 4% | 4% |
| 2008 campaign | 9% | 9% | 6% | 9% | 8% | 17% |
| Iraq policy | 5% | 3% | x | 5% | 9% | 6% |
| Jena 6 | 5% | 3% | 6% | 5% | 5% | 5% |
| US economy | 5% | 7% | 5% | 8% | x | x |
| Mukasey AG nomination | 4% | 7% | 5% | 3% | x | 4% |
| Iran | 4% | 5% | 4% | 2% | 4% | 4% |
| Health care | 3% | 7% | x | x | x | x |
| Iraq homefront | 3% | x | 6% | 5% | x | x |
| Hsu fundraising scandal | x | 5% | x | 2% | x | x |
| Israel/Palestine | x | x | 4% | x | x | x |
| Pakistan | x | x | 4% | x | x | x |
| FL student tasered | x | x | x | x | 3% | 6% |
| Greenspan book | x | x | x | x | 3% | x |
| Immigration | x | x | x | x | 2% | 3% |
| Domestic terrorism | x | x | x | x | 2% | x |
| Dan Rather lawsuit | x | x | x | x | x | 3% |
Source: Project for Excellence in Journalism
