Obama used the most radio

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Media Monitors has compiled a special report, focusing on the National Political Spot Ten for the week leading up to Super Tuesday, then dissecting each Spot Light market to see the results and the radio spots involved in the contests.


Barack Obama last week on national radio ran 4,842 spots. Ron Paul was #2 running 2,941 spots. The California Coalition to Protect the Budget was #3 and ran 2,326 announcements, while Hillary Clinton was #4 running 2,141 spots. The Vote Yes to Pinnacle Entertainment was #5 with 1,082 spots. California’s Power PAC for Fair Education ran 981 spots and was the #6 advertiser with John McCain coming in #7 with 809 spots. A Power PAC for Barack Obama also ran spots for the candidate and came in 8th with 547 spots. There was a Power PAC  ad group that was #9 with 498 spots with Yes on Prop. 93 running 449 spots.

RCS- Media Monitors VP/Marketing Dwight Douglas tells RBR: “I hate to say anything bad about anybody working so hard to win an election to help America become a better place, but really, why not more radio? Radio is a powerful medium and the bang for your buck makes it a natural. When I see some of these candidates running 10 spots in a major city (a spot a day?), I have to ask, are you trying to get your word out, or are you just throwing some loose change our way? Radio can help you, why don’t you use it right?”


Here’s the Super Tuesday report, state by state:
Radio is a powerful medium. Most smart advertisers of products and services know this. With political advertisements, the strategies are some times different. For example, some candidates know their stronger states and decide to, as they say, keep their powder dry for closer battles in other states. While some candidates use advertising much like politicians use a reward system for those who support them. Note the repeating of Mitt Romney’s schedule of 3 spots in certain markets. All of them ran on Rush Limbaugh’s program. 

ALABAMA
The Democratic vote went this way: Barack Obama got 56.25%, Hillary Clinton won 41.78% of the vote and John Edwards, already out of the race got 1.47%. On the Republican side, Mike Huckabee was the top vote getter with 40.99% of the vote with Senator John McCain in with 37.5. Mitt Romney got 18.13%, while Ron Paul scored 2.73% of the vote. Here is the way the radio advertising looked the week before the election in one of the state’s key markets:
 

BIRMINGHAM POLITICAL SPOT TEN
Although there weren’t a full ten advertisers in the Political category, Media Monitors shows those who did advertise. JOHN MCCAIN ran 117 spots in Birmingham the week before the election. WILLIAM BELL running for Mayor ran 53. POWER PAC ran 29 spots, while RON PAUL ran only 9 spots. Mitt Romney ran only 7 spots; Barack Obama ran only 4 with his POWER PAC only running 1 spot.

 

ALASKA
Media Monitors didn’t analyze this state’s advertising, but for the record, the vote turned out this way: Barack Obama won with 75% of the votes (only 302 people voted) and Hillary Clinton got 25% of the vote (103 voters). On the Republican side, Mitt Romney was #1 with 44% of the vote, while Mike Huckabee came in 2nd with 22% of the vote. Ron Paul picked up 17% of the vote and John McCain got only 15% of the vote.
 

ARIZONA
Hillary Rodham Clinton was the winner with 51% of the vote, while Barack Obama had 42%. On the Republican side, John McCain won his home state with 48% of the vote, while Mitt Romney came in second with 34%. Mike Huckabee was third with 9% and Ron Paul was fourth with only 4%.
Here is the way the radio advertising looked the week before the election in one of the state’s key markets:

In the PHOENIX Market, Barack Obama was the leading advertiser on the radio with 705 spots, with HILLARY CLINTON in at #2 with 369 spots. RON PAUL ran 5 ads and MITT ROMNEY ran only 3 ads.

ARKANSAS
Hillary Clinton, former "state resident", got 69% of the vote, while Barack Obama got 27% of the vote. On the Republican side, former Arkansas Governor Mike Huckabee was #1 with 60% of the vote. John McCain scored 20% of the vote, with Mitt Romney gong in 3rd with 14%. And Ron Paul got only 5% of the vote.
Here is the way the radio advertising looked the week before the election in one of the state’s key markets:

In LITTLE ROCK, RON PAUL was the #1 advertiser with 242 radio spots and again MITT ROMNEY ran only 3 ads.  

CALIFORNIA
One of our larger states of the union, California, long known as a bellwether state, takes politics quite seriously. With the vote in, Hillary Clinton landed 52% of the vote, with Barack Obama coming in 2nd with 42%. On the Republican side, in a state with a rather famous Republican Governor, John McCain came in first with 42% of the vote. Mitt Romney got 33% of the vote, while Mike Huckabee bagged 12% and Ron Paul was 4th with 8%.
Here is the way the radio advertising looked the week before the election in one of the state’s key markets:

SAN FRANCISCO POLITICAL SPOT TEN
The #1 advertiser in the market last week, was the COALITION TO PROTECT THE CALIFORNIA BUDGET with 209 ads. Next was HILLARY CLINTON with 190 spots. BARACK OBAMA was #3 with 115 spots. YES ON PROP. 93 was #4 with 114. #5 was the CALIFORNIA REPUBILCAN PARTY with 79 spots, while #6 was the POWER PAC for BARACK OBAMA with 71 ads. Coming #7 was RON PAUL with 55 ads and the CALIFORNIA FAIR EDUCATION FUNDING – PROP. 92 ran 24 spots. FIRST FREEDOM FIRST ran 10 spots, while AMERICANS UNITY LIBERTY ran 10 spots as well. And finally, #10 was MITT ROMNEY running 3 spots.

 

COLORADO
In the mile high state, Barack Obama’s message got through with 67% of the vote to Hillary Clinton’s 32%. On the Republican side, Mitt Romney scored well with 60% of the vote, while John McCain got only 19% of the vote. Mike Huckabee was 3rd with 13% and Ron Paul had only 8%.
Here is the way the radio advertising looked the week before the election in one of the state’s key markets:
In Denver, Barak Obama ran 439 spots, while RON PAUL ran 359 spots. MITT ROMNEY ran only 3 radio commercials.
 

CONNECTICUT
The nutmeg state voted a little differently than its tri-state partners. In Connecticut, Barack Obama bested Hillary with 51% of the vote to Mrs. Clinton’s 47%. On the Republican side, John McCain had 52%, Mitt Romney scored 33%, while Mike Huckabee got only 7%. Ron Paul came in 4th with 4%.
Here is the way the radio advertising looked the week before the election in one of the state’s key markets:

IN HARTFORD Barack Obama ran 98 spots, the NU SHAREHOLDERS ran 26 spots, while RON PAUL ran only 5 spots and MITT ROMNEY ran 3 spots.  

DELAWARE
Barack Obama won this one with 53% of the vote, with Hillary Clinton coming in 2nd with 43%. On the Republican side, John McCain won big with 45% with Mitt Romney coming in with 33%. Mike Huckabee had 15% and Ron Paul got only 4%.
 

GEORGIA
In the peach state, Barack Obama won with a large 67% of the vote to Hillary Clinton’s 31%. On the Republican side, the southern Governor Mike Huckabee won with 34% of the vote, with McCain close behind with 32%. Romney came in third with 30% and Ron Paul got only 3%. The distance between Republican candidates here is not much. Here is the way the radio advertising looked the week before the election in one of the state’s key markets:
 

ATLANTA POLICTICAL SPOT TEN
The #1 political advertiser on the radio last week in Atlanta was BARACK OBAMA with 467 ads. The POWER PAC for change was #2 with 77 spots, while HILLARY CLINTON ran 53 radio ads. JOHN MCCAIN ran only 14 spots, while RON PAUL ran 5 spots. The POWER PAC for BARACK OBAMA ran 5 additional spots for the candidate, while MITT ROMNEY ran 3 spots.

 

IDAHO
There was no Republican election in Idaho this time, they will have their vote on the 27th of May. But the Democratic race came down like this: Barack Obama won big with 79% of the vote. Hillary Clinton only got 17% of the vote.
 

ILLINOIS
Being that Illinois is Obama’s home state, the vote came in for him. Barack Obama scored 65% of the vote, while Hillary Clinton got 33%. On the Republican side, John McCain got 47% of the vote, while Mitt Romney got 29%. Huckabee had 17% of the vote and Ron Paul brought up the rear with 5%.Here is the way the radio advertising looked the week before the election in one of the state’s key markets:
 

CHICAGO POLICTICAL SPOT TEN
In Chicago, where local politics hold the power, the #1 advertiser on the radio was DEAN MARAGOS running for Ward Commissioner with 285 spots. State Attorney candidate LARRY SUFFREDIN was #2 airing 264 announcements. HOWARD BROOKINS, JR. also running for State Attorney ran 260 spots. JIM OBERWEIS, running for CONGRESS ran 163 spots, while BOBBY RUSH for Congress ran 146 spots. #6 on the radio, JOE BERRIOS running for local Board Of Review ran 143, while candidate for Circuit Court A. RIVKIN-CAROTHERS ran 91 ads. The COOK COUNTY DEMOCRATIC PARTY ran 90 spots to put them in #8 position, while RON PAUL (the only national candidate to be in the top ten) was #9 running 71 spots. And coming in #10 was TERRY MACCARTHY for Judge with 70 spots.

 

KANSAS
In this state, Barack Obama won big with 74% of the vote, while Hillary Clinton got only 26% of the vote. The Republican election will take place on February 9th.
 

MASSACHUSETTS
This was a state that voted 56% for Hillary Clinton and 41% for Barack Obama. ON the Republican side, as expected Mitt Romney’s home state gave him 51% of the vote, while John McCain scored 41% of the vote. Mike Huckabee got only 4% and Ron Paul got 3%.
 

BOSTON POLITICAL SPOT TEN
HILLARY CLINTON was the big spender in Boston with 163 ads last week. Next was BARACK OBAMA with 54 spots. RON PAUL was 3rd with 11 spots, while JOHN MCCAIN was #4 running 10 spots. POWER PAC FOR OBAMA was #5 with 9 spots and the AMERICAN JEWISH COMMITTEE cam in 6th with their Green Project spots (6). RON PAUL was #7 with 4 spots, MITT ROMNEY next with only 3 spots and the POWER PAC for change ran 1 spot.

 

MINNESOTA
In this state, Barack Obama won 67% of the popular vote, while Hillary Clinton came in second with 32%. On the Republican side, Mitt Romney scored 42%, while John McCain landed 22%, with Mike Huckabee getting 20% of the vote. Ron Paul achieved his second highest percentage of the day in Minnesota with 15%. In Minnesota, BARACK OBAMA ran 449 radio spots, to RON PAUL’s 302. The AMERICAN JEWISH COMMITTEE’s Green Project ran 4 ads and MITT ROMNEY ran 3.  MISSOURIThe race in the "show-me" state was close. Barack Obama came in with 49.28% of the vote to Hillary Clinton’s 48.29%. On the Republican side, it was close too: John McCain had 33.24% of the vote with Mike Huckabee coming in with 31.75%, while Mitt Romney scored 29.52%. Ron Paul tailed the pack with only 4.52%. Here is the way the radio advertising looked the week before the election in one of the state’s key markets:
 

ST. LOUIS POLITICAL SPOT TEN
This was a good city for political advertising with BARACK OBAMA coming in #1 running 631 spots. HILLARY CLINTON was #2 with 185 spots. JUDGE JUDY CATES ran 41 spots, while RON PAUL ran 18 spots. ANDY MARTIN running for US Senate ran 9 spots, while MITT ROMNEY ran 3 spots. The AMERICAN JEWISH COMMITTEE ran 2 spots for their Green Project.

 

NEW JERSEY
This state is greatly influence by New York media, so Media Monitors looked at New York City for the radio ads, but in the State election, the results are in: Hillary Clinton was #1 with 54% of the vote to Barack Obama’s 44%. On the Republican side, John McCain had 55.80% of the vote with Mitt Romney in at 28.61% of the vote. Mike Huckabee got only 8.20% of the New Jersey vote with Ron Paul getting 4.84%.Here is the way the radio advertising looked the week before the election in one of the state’s key markets:
 

NEW YORK CITY POLITICAL SPOT TEN
With the majority of the radio coming out of New York, New Jersey heard these ads on the radio last week in New York City: HILLARY CLINTON FOR PRESIDENT ran 234 ads, while CLOSE THE ENRON LOOPHOLE group ran 232. Coming in #3 was the AMERICAN JEWISH COMMITTEE’s Green Project with 32 ads. RON PAUL was 6th with only 4 ads, while MITT ROMNEY was #7 with 3 ads. BARACK OBAMA ran only 1 ad on New York radio last week.

 

NEW MEXICO 
There was no Republican election, they will vote on June 3rd. But the Democratic Party held their primary: Barack Obama won with 49% and Hillary Clinton had 48%. This state is also very close.
 

NEW YORK
In the Empire State, the state’s Senator Hillary Clinton took 57% of the vote with Barack Obama coming in with 40%. On the Republican side, John McCain had 51%, Mitt Romney has 28%, Mike Huckabee had 11% and Ron Paul received 7% of the vote.
Here is the way the radio advertising looked the week before the election in one of the state’s key markets:

IN ALBANY, the top political advertiser was THE ALBANY REPUBLICAN PARTY PAC spots for RON PAUL 12 units, while RON PAUL FOR PRESIDENT ADS totaled 10. MITT ROMNEY ran only 3 ads on Albany radio.  

NORTH DAKOTA
In North Dakota, Barack Obama won big with 61% of the vote, with Hillary Clinton getting 37%. Republicans voted this way: Mitt Romney got 36%, John McCain got 23%, Ron Paul had his best showing 21% and Mike Huckabee got 20%.
 

OKLAHOMA
In the "Sooner" state, 55% of the Democrats voted for Hillary Clinton, while 31% voted for Barack Obama. The Republicans went for John McCain with 37%, but closely behind was Mike Huckabee with 33%. Mitt Romney scored 25% while Ron Paul got only 3%.
Here is the way the radio advertising looked the week before the election in one of the state’s key markets:

In TULSA, very little political ads were run, only 9 spots for RON PAUL and 3 for MITT ROMNEY.  

TENNESSEE 
Again, a southern state went with Hillary Clinton giving her 54% of the vote to Barak Obama’s 41%. Mike Huckabee was the winner on the Republican side, he got 34%, but a close second was John McCain with 32%. Mitt Romney received 24% with Ron Paul in at 6%. Here is the way the radio advertising looked the week before the election in one of the state’s key markets:
 

MEMPHIS POLITICAL SPOT TEN
As you can see, the #1 political advertiser last week in Memphis, was RON PAUL with 175 spots. #2 was BARACK OBAMA with 78 spots and the POWER PAC for change came in #3 with 31 spots. MITT ROMNEY ran 3 spots, while ED STATON FOR CONGRESS ran 2 spots and the POWER PAC for BARACK OBAMA ran 1 unit.

 

UTAH
In the Democratic race, Barack Obama took the state with 57% of the vote, while Hillary Clinton lagged behind with 37%. In the state that is the home to the Mormon (Later Day Saints) religion, Mitt Romney scored 90% of the vote. McCain got only 5%, Ron Paul 3% and Mike Huckabee only 2%. On Salt Lake City radio, RON PAUL ran 5 ads, and MITT ROMNEY 3.
 

WEST VIRIGINIA
In this state, the Democrats don’t vote until May 13th, but the Republicans had quite a caucus, with Mike Huckabee coming out victorious with 52% of the vote, against Mitt Romney’s 47%. John McCain only got 1% and Ron Paul was a "no-show".