eHarmony today announced that it is returning its planning and buying account to Ocean Media, one of the country’s largest independent media planning and buying firms. Ocean will provide expertise in increased media performance, analytics and strategic counsel. Gross billings in 2013 are expected to exceed $55 million.
“We have already seen improvement in customer registration by placing our commercials highlighting our success couples in the right media at the right time, having increased our registrations by approximately 20 percent compared to prior months,” said Dr. Neil Clark Warren, founder and CEO, eHarmony. “Moving back to a media strategy that once again differentiates eHarmony and reflects our purpose as the site to go to for highly compatible, long-term successful relationships is the key to both customer retention and growth as we develop new products and services.”
“eHarmony is a world-class brand that continues to transform the category, knowing the company and the space so well, we know together we can achieve the next level in media performance and business growth,” said Mike Robertson, founder and co-CEO of Ocean Media.
Ocean Media is the agency behind ad campaigns that have helped build such brand names as Priceline.com, Ancestry.com, FreeCreditScore.com, Overstock.com, and Angie’s List, among others.