October down for Media General


Total revenues were down 11.8% at Media General to 97.1 million bucks. A lot of that was due to the broadcast division, where revenues fell 16.9% to 41.7 million and gross time sales were down 22%. "Lower Political revenues had the greatest impact on our October results, partially offset by increases in Broadcast’s Local and National transactional sales of just over 15% each," said CEO Marshall Morton. "In October 2006, we generated 21 million in Political revenues, in large part due to the addition of four new NBC stations to our portfolio. This year’s 3.3 million in Political revenues were from state government races in Louisiana, Mississippi and Kentucky, Presidential campaigns in Florida and South Carolina, and issue spending in a number of states," he noted.
Publishing was also down for the month, with ad revenues falling 11.2%, mostly in the hard-hit Tampa market.