NEW YORK — Just how bad was October for the broadcast television industry? The “wordsmith of Wall Street,” Pivotal Research Group Senior Research Analyst for Advertising Brian Wieser, and his team at Madison Ave. and East 40th Street took a break from the holiday-themed food carts and Christmas market at Bryant Park to analyze TV use trends alongside commercial share for national media owners.
Pivotal’s conclusion is simple: “This is Us” is the answer to the question of who saw a significant drop in consumption among adults 18-49 during the all-important month.
