October storm affects Hartford-New Britain-Middleton PPM data


After the unexpected 10/29 snowstorm and ensuing power outages from downed power lines, Arbitron has decided to release a November 2011 Hartford-New Britain-Middleton report based only on November Weeks 1 and 2 (October 13-October 26). Metro audience estimates for November Weeks 3 and 4 will not be available in any Arbitron service.

This, after Arbitron monitored average daily in-tab and other metrics during the time period. Based on November Weeks 1 and 2, Arbitron’s currency report for November will release as scheduled on Monday, 12/5. As with other currency reports, this report will be available for transactional use.