Off-year election draws cash to VA


The battle for governor’s mansion in Virginia looks like it’s going to be a barn-burner, and with little else to pay attention to, the national political organizations are taking notice. Robert McDonnell (R) is facing off against Creigh Deeds (D). The Republican National Committee has just announced it’ll be sending McDonnell $1.5M to carry on the fight.

The Democratic National Committee has not indicated any plans to dispatch funding to Deeds, but it has indicated it is keeping apprised of the situation.

The race is currently in a statistical dead heat.

Deeds came through a hotly contested three-way primary battle largely unscathed. One contestant was lacking long-term in-state bonafides, and another was damaged by going negative early and often to point out that fact to voters.

McDonnell had no significant intramural competition, but was also the victim of negative advertising, at the hands of another out-of-state group. The PAC of the Democratic governor’s organization decided to run ads attacking McDonnell so that the airwaves would not be filled only with Democrats attacking Democrats, placing the ads for the benefit of whichever Democrat emerged from the primary.

RBR/TVBR observation: If this race stays close, you can bet that more and more cash will be finding its way into the state and its many media markets, including Norfolk-Portsmouth-Newport News, Richmond, Roanoke-Lynchburg, Charlottesville and Harrisonburg. Oh, and let’s not forget Washington DC, reaching a huge and critical voting bloc in the northern Virginia suburbs.