Office Depot has renewed its partnership with NASCAR and will continue “Taking Care of Business” for NASCAR in an exclusive relationship as the sport’s “Official Office Products Partner.” The announcement was made as part of a press conference near Indianapolis Motor Speedway where Office Depot and Old Spice were introduced as the new co-primary sponsors of Tony Stewart’s No. 14 Chevrolet Impala SS NASCAR Sprint Cup Series entry beginning in 2009.
Office Depot first entered NASCAR in 2005, serving as the “Official Office Products Partner” of NASCAR and the primary sponsor for Carl Edwards and the No. 99 Office Depot race team. During this time, Office Depot has successfully utilized its NASCAR sponsorship as an integrated national marketing platform, encompassing a wide variety of the Company’s marketing and merchandising assets including retail store programs, television and radio advertising, inserts, catalogs, e-commerce, and a variety of local and national promotions.