The company in northeast Ohio formerly known as Massillon Cable TV has launched a next-gen IPTV service using the software-as-a-service (SaaS) platform developed by Espial.
MCTV, a service provider in five Ohio five counties, launched the IPTV service with the Espial Elevate platform.
With Elevate, MCTV expands its market reach and benefits from a single platform to manage services across cable RF and fiber IP customers.
MCTV President Robert Gessner said, “We recognized an opportunity to embrace IPTV and introduce a new platform that will mimic our RF products and bring the latest IP technology to our customer base. Espial’s Elevate cloud platform will allow us to improve our customer service and support operations by providing a single cloud-managed platform with a consistent, unified user experience across our RF and IPTV networks, as well as our managed and consumer-owned devices. Espial also allowed us to seize this opportunity quickly by delivering the IPTV solution in under 90 days.”
The cloud-based Elevate video platform lets MCTV achieve predictable costs and delivery by capitalizing on existing headend equipment, customer-premises equipment and the economies of scale and scope of web technologies. Featuring advanced analytics, detailed reporting, easy integration, and a powerful marketing engine, the platform allows MCTV to further penetrate lucrative market segments across its customer base. It also allows MCTV to harness an ongoing roadmap of capabilities as new devices, applications, and use cases are continuously delivered.
Matt James, VP of Sales for North America at Espial, added, “We are thrilled to partner with MCTV in bringing a rich user experience to their television customers. Our deep expertise in IPTV migrations and cloud service delivery facilitated a smooth deployment for MCTV.”