Oink Ink, specializing in the creation and production of award-winning radio ads, announced the call-for-entries for this year’s Dead Radio Contest, the annual contest now in its 13th year honoring the best radio ads that were never produced. The deadline for this year’s entries is 5/22 with the winning script to be selected in June. The winner will receive an all-expense-paid trip for two to Oink Ink’s production studios in New York or Venice, CA, to attend the recording session.
The contest offers frustrated copywriters across the country the chance to submit their best un-produced radio scripts that have been ”collecting dust since their untimely deaths,” says Dan Price, Oink Ink president.
A precursor to some very high-profile recognition, the contest has given a second chance to many first-rate scripts. In fact, six of the past winning spots convinced previously doubting clients to change their minds and broadcast the once dead work. Each of those spots ultimately went on to find success at numerous national and international awards shows, including Radio Mercury, Cannes Lion, Clio and London International winners.
Last year Dead Radio top honors went to Neil Blewett of the agency ZIG, Toronto, for his IKEA spot ”Morning Face,” which features ‘Linda from HR’ who, to the horror of her office, traipses around with ‘morning face’ – something you get when you don’t sleep well. The Swedish announcer reminds us that “It’s called beauty sleep for a reason” as the spot goes on to promote Ikea’s Sultan Mattresses.