Olympics double for Telemundo


TelemundoTelemundo Media, “the U.S. Home of the Olympic Games in Spanish,” doubled its 2008 Beijing Olympics audience among total viewers during the first eight days of the 2012 London Olympics, according to Nielsen. Produced exclusively for the Hispanic audience, the Telemundo Olympic broadcast, led by award-winning sportscaster Andres Cantor, delivered a total cumulative viewership of 13.8 million total viewers through its first eight days of coverage, 22% more than the Beijing Olympics for the same period.

Telemundo’s Saturday, July 28 Olympic delivery was #1 in Spanish-Language TV averaging 854,000 total viewers from 8 a.m. to 5 p.m. ET, outperforming Univision by 58%. Likewise, on Sunday, July 29 from 7 a.m. to 6 p.m., Telemundo nearly doubled Univision’s performance with 775, 000 total viewers.

On Saturday, August 4, the broadcast of the Mexico vs. Senegal soccer match (9:30 a.m. ET) registered a 99% share of Spanish-language television in Los Angeles; 91% in San Francisco; 87% in New York; 83% in Dallas, and 76% in Houston. Nationally, the soccer match delivered 1.3M total viewers and 817,000 adults 18-49.

Telemundo Media’s digital properties also posted strong results registering 706K visitors from July 25 to Aug 4. This generated 841K total visits (324% more than Beijing) with 999K streams (556% more than Beijing) and 8.6M page views (288% more than Beijing).

Telemundo’s coverage of the 2012 London Olympics has brought the stories of Hispanics participating in the Olympics, and the main events both on the field and around the Games to the homes of millions of U.S. Hispanic viewers. The coverage features marquee disciplines such as boxing, swimming, basketball and soccer. Deportes Telemundo Olympic broadcast team, headed by internationally acclaimed sportscaster Andrés Cantor, includes Jessi Losada, Mónica Noguera, Sammy Sadovnik, Edgar Lopez, René Giraldo, Karim Mendiburu, Kaziro Aoyama, Oscar Guzmán, Leti Coo and Verónica Contreras, as well as several former Olympic champions.

Source: NPM Live SD July 28-Aug 4’12; weekend comparison PAV: July’28’12 = 8A-5P; July 29’12 = 7A-6P; Aug 4 Sat fast nationals 930A-12N ET; Omniture for digital; Local Share: Nielsen Live + SD Preliminary report. A18-49 (LV based on HH).Sp-Lang Share based on impressions for Tel,Uni,Tf, Az)

(source: Telemundo)