Olympics helping NBC ‘Nightly News’ & ‘Today’


NBC “Nightly News” & “Today” Increase Leads over Competition


* From Friday, Feb. 12 through Thursday, Feb 18, “Today” has seen ratings gains of 12 percent gain vs. the four-week period prior to the Olympics and seven percent vs. similar time period in 2009 (based on Metered Markets).

* Weekend Today on Saturday, Feb. 13 saw its best viewership ever, delivering 5.8 million total viewers, and its best advantage ever over GMA Saturday since the first weekend of the Torino Games (up 113 percent).

“NIGHTLY NEWS” WEEKEND EDITIONS DELIVER BIG VIEWERSHIP:  Powered by NBC’s weekend coverage of the Vancouver Olympic Winter Games, weekend editions of “Nightly News” showed significant viewership gains.

* Saturday, Feb. 13, “Nightly News” attracted 12.4 million total viewers, 158 percent more than second place ABC’s World News Tonight (4.8 million). This represents Saturday Nightly’s best total viewer delivery since Feb. 11, 2006 (Torino Games). 

* Sunday, February 14, “Nightly News'” numbers were even more impressive – averaging a 13.9 million – the Sunday edition’s most watched show since Aug. 12, 2008 (Beijing Games). This represents a 178 percent lead over ABC (5.0 million).

* Sunday, Feb. 14, 4.1 million total viewers watched Meet the Press, featuring an interview with Vice President Biden from Vancouver, outperforming Face the Nation on CBS by 38 percent (3.0 million), This Week on ABC by 66 percent and FOX News Sunday by 245 percent.  This was the best delivery for Meet the Press since March 22, 2009.

(source: information provided by NBC)