There were only seven days of Beijing Olympics broadcast in the past week, which had the usual seven days, but NBC managed to claim the top eight positions in the Nielsen ratings with its Olympics broadcasts, adding a "Beijing Closing Party" to the mix. CBS proudly noted, though, that it had the "top 14 non-Olympic programs of the week."
So, the Gold medal went to NBC in both Households and 18-49, silver to CBS in both, bronze to ABC in Households and to Univision in 18-49.
The HH rundown was NBC with a 13.9 rating and 23 share, CBS 3.8/6, ABC 2.5/4, Fox 2.4/4, Univision 1.8/3, MyNetworkTV and CW tied at 0.9/2, Telemundo 0.6/1, TeleFutura 0.3/0, Ion 0.2/0 and Azteca America 0.1/0.
In the 18-49 demo the rundown was NBC, CBS, Univision, Fox, ABC, a three-way tie by Telemundo, MyNetworkTV and CW, TeleFutura, Ion and Azteca America.
Here are the week’s top 20 shows.
Nielsen Television Index Ranking Report
Network primetime (Live + SD) week of 08/18/08 – 08/24/08
|Program||Network||HH Rating||HH Share||2+ Audience (000)|
|1||SUM OLYM TUE PRIME 2(S)||NBC||16.3||27||26629|
|2||SUM OLYM MON PRIME 2(S)||NBC||15.8||26||26374|
|3||SUM OLYM CLOSE CEREM(S)||NBC||15.5||25||27834|
|4||SUM OLYM WED PRIME 2(S)||NBC||15.2||26||24755|
|5||SUM OLYM THU PRIME 2(S)||NBC||13.8||23||22438|
|6||BEIJING CLOSING PARTY(S)||NBC||12.3||21||20577|
|7||SUM OLYM FRI PRIME 2(S)||NBC||10.7||19||17876|
|8||SUM OLYM SAT PRIME 3(S)||NBC||10.3||19||16756|
|9||TWO AND A HALF MEN||CBS||5.3||8||8162|
|16||BIG BROTHER 10-THU||CBS||4.0||7||6167|
|16||COLD CASE 10PM||CBS||4.0||7||5848|
|19||BIG BROTHER 10-SUN||CBS||3.9||6||6040|
|19||BIG BROTHER 10-TUE||CBS||3.9||6||6117|
Source: Nielsen Media Research