OMD announced that Ernie Simon will join on as U.S. Chief Strategy Officer in April. Simon comes from Mindshare, where he spent 11 years, most recently as President, Chief Strategist. He starts in April.
“As OMD evolves its product and services to meet the needs of a difficult economy and complicated media landscape, it has become apparent that this new role is an essential addition to our outstanding management team,” said Alan Cohen, U.S. CEO, OMD.
In this lead strategy role, Simon will provide OMD clients with thought leadership and elevated thinking to help them launch and relaunch brands. With today’s media environment and economy calling for more aggressive new thinking, Simon will be charged with raising the bar and helping to define reinvented media for OMD’s marketing and media clients.
In his most recent position at Mindshare, Simon oversaw strategic operations of MindShare NA.