On Demand Group and The Walt Disney Company UK have agreed a deal to provide subscribers with on-demand access to entire episodes of hit television shows via 3 UK’s first ever mobile TV subscription video-on-demand (SVOD) service. Disney will offer hundreds of episodes to subscribers on the 3 Network in the U.K., including ABC Studios’ ‘Lost’, ‘Desperate Housewives’, ‘Grey’s Anatomy’ and more.
The SVOD service called TV on Demand is fully managed and powered by On Demand Group and offers a variety of top-rated television shows enabling subscribers to extend their enjoyment of complete programs while they’re on the go, away from their TV and broadband connections. Functionality includes play, pause and resume of all programs at any time.
On Demand Group develops and manages the on-demand businesses of a growing roster of service providers including Virgin Media in the U.K., OTE in Greece and TTNET in Turkey among others. Its On Demand Deutschland joint venture specializes in service to German speaking countries and currently supports Telekom Austria, Unity Media, Kabel Deutschland, and others.