While the RAB is good at coming up with clever surveys and user profiles for consumers, the thing our industry has been sorely lacking is an "in your face" lobbying effort to lure big retailers into using radio on a local level.
I can’t tell you how gut wrenching it is to see so many big retailers shoved into a paper pile every Sunday and having no tailing reminders via radio the rest of the week.
The RAB, NAB and even our State Broadcasting Associations have done very little to help us gain some ground into the marketing efforts of large retailers.
Maybe this new "Communications Group" can make some inroads into telling big retail about the success they could have using local radio to "close the deal" on consumers while complimenting their national ad buys.
Sanford Cohen, Pres/GM