On the Ratings Road Again

2

Clark-SmidtToday we present Nielsen Audio results for the second tier of large American media markets. Tour guide Clark Smidt runs the tour bus from #11 Detroit all the way to #20 Denver.


Radio Ratings Scorecard and Commentary
by Clark Smidt – Broadcast Connector
Even with only the Nielsen subscribers, we get a good idea of What’s Hot and What’s Not in the Big PPM Metros. It becomes difficult to report Diary markets that list only 1 or 2 clusters, with the majority of stations below the line. As an independent observer, apples to apples comparison for all licensed AM/FM/HD stations adds credibility and most likely, new business for all. Radio content connects over more channels and receivers than ever before. We need to make sure clear reception delivers more audience.

For your review, the 6+ subscriber only info for January 29-February 25, 2015 with Holiday/January/February trends. The “suitable for printing” RBR Radio Score Card & Commentary – PPM Markets Detroit #11 thru Denver #20:

11. DETROIT, MI. 6+ population 3,732,000. Black 22%, Spanish 4%. 48 Stations, 60% Subscribe.
1 WWJ CBS News. + 3.0; 5.0-7.3-8.0, way out front of 5 other N/T formats including Cumulus WJR by 3.0.
2 WOMC CBS Classic Hits. – 0.1; 6.5-6.2-6.4, leads Classic Rock Gtr. Media WCSX 0.8 & iHeart WDTW 2.7
3 WXYT-F CBS Sports. Steady, 6.2-7.0-6.2 over good Sports Gtr. Media WMGC-F 4.2 & iHeart WCHB 5.9.
4 WCSX Greater Media Classic Rock. + 0.7; 4.9-5.5-5.6, tops iHeart Classic Rock WDTW-F 1.9.
5 WJLB iHeart Urban. Flat, 5.1-4.8-5.1 taking Radio One Urban WGPR by 2.0.
6 WMXD iHeart Urban A/C. – 1.5; 6.5-6.3-5.0 ahead of Urban A/C WDMK by just 0.1.
6 WJR Cumulus Media News/Talk. + 0.9; 4.1-4.8-5.0, 2nd of 7 N/T, 3.5 over Michigan State WUOM.
8 WDMK Radio One Urban A/C. + 0.8; 4.1-3.9-4.9, the market’s 1 Urban A/C. All Urbans total 20.6.
9 WNIC iHeart A/C. – 8.9; 13.7-4.8-4.8, #1 cume 1.152 million, leads Cumulus Hot A/C WDVD 0.3.
9 WRIF Greater Media Rock. + 0.8; 4.0-4.6-4.8, #2 of 4 Rockers: 2 Classic, 1 Modern, 1 plain Total 15.8.
11 WKQI iHeart CHR +0.4; 4.2-4.9-4.6, beats CBS CHR WDZH by 1.5.
12 WDVD Cumulus Hot A/C. + 1.0; 3.5-4.5-4.5. Detroit’s only Hot A/C. All A/C Shares Total 9.3.
13 WDTW-F iHeart Classic Rock. + 0.9; 2.8-2.8-3.7. The 2 Classic Rockers also total 9.3.
14 WYCD CBS Country. Flat, 3.5-3.9-3.5, winning over Cumulus WDRQ by 1.9. Country Total: 5.0.
15 WDZH CBS CHR. + 0.3; 2.8-3.5-3.1. CHR Total: 7.7.
16 WGPR Radio One Urban. + 0.4; 2.6-2.9-3.0, slim 0.4 lead over Radio One Gospel 0.4.
17 WPZR Radio One Gospel WPZR. + 0.4; 2.2-3.1-3.6.
18 CIDR-F Bell Media Canada Adult Alternative. +0.1; 1.9-2.0-2.0.
19 WRCJ-F. Detroit Public Classical. – 0.1; 1.7-1.7-1.9.
20 CIMX Bell Media Canada Modern Rock. + 0.1; 1.6-1.7-1.7
Sports: Greater Media WMGC-F, 1.4-1.2-1.6; iHeart WDFN 0.3; CBS WXYT 0.0.
Country: Cumulus WDRQ 1.7-1.7-1.5
News/Talk: Michigan Public WUOM 1.5; Wayne State U WDET 0.8; Bell CKLW 0.4; Radio One WCHB 0.3.
Oldies: Bell CKWW stands at 0.2.
Holiday/Jan/Feb Swings: + 3.0 News WWJ, + 1.0 Hot A/C WDVD; – 8.9 A/C WNIC, – 1.5 Urban A/C.
Holiday/Jan/Feb Shares: iHeart 32.6-23.9-23.5, CBS 24.1-28.1-22.2, Greater Media 10.3-12.1-12.0, Cumulus 9.3-11.0-11.0, Radio One 8.6-9.2-10.2.

12. MIAMI, FL. 3,670,900. Spanish 50%, Black 21%. 50 Stations, 60% Subscribe.
1 WHQT Cox Media Urban A/C. – 0.4; 8.6-8.5-8.2. #1 share, #12 cume, format exclusive. Same Top 3.
2 WLYF Lincoln Financial A/C. + 0.1; 6.9-6.9-7.0, #1 cume 1.23 million; Cox A/C WFEZ 3.5, iHeart WMIA 4.6.
3 WAMR-F Univision Spanish Hits. Holds, 5.4-5.9-5.4, “Amour” leads 10 Spanish formats in the MIA market.
4 WHYI-F iHeart CHR. + 0-4; 4.4-4.4-4.8; takes both Cox CHR WFLC & CBS Rhythmic-CHR WPOW by 1.3.
4 WXDJ Spanish Broadcast System Tropical. + 1.0; 3.8-4.4-4.8, 1.0 over Tropicals WRTO-F & WCMQ-F 1.6.
6 WFEX Cox Soft A/C. – 1.4; 6.1-5.3-4.7. The Soft, Hot, Urban and Regular A/C share total is 23.2.
7 WMXJ Lincoln Financial Classic Hits. – 0.4; 4.8-4.6-4.4, has it over iHeart Classic Rock WBGG-F 1.0.
8 WRTO-F Univision Tropical. – 0.3; 4.1-3.9-3.8, #2 of 3 Tropical formats with Total Share: 11.8.
8 WEDR Cox Media Urban. – 0.6; 3.8-3.5-3.8, for a 1.0 lead over iHeart Urban WMIB.
10 WMIA-F, iHeart Hot A/C. – 0.3; 3.3-3.1-3.6, market exclusive format.
11 WPOW Rhythmic-CHR CBS -0.4; 3.9-3-4-3.5, ties both Cox CHR WFLC & iHeart Spanish CHR WMGE.
11 WFLC Cox Media CHR. Flat, 3.5-3.4-3.5. Non-Spanish CHR Total Share: 11.8, same as Tropical.
11 WMGE iHeart Spanish CHR. + 0.2; 3.3-3.4-3.5. Separate of Tropical, Miami Spanish formats total: 16.1.
14 WBBG-F iHeart Classic Rock. + 0.2; 3.2-3.6-3.4, the only station with Rock in their name.
15 WCMQ-F Spanish Broadcasting System Tropical. – 0.2; 3.4-3.4-3.2. Tropical + Spanish = 27.9 share.
15 WKIS CBS Country. + 0.6; 2.6-3.0-3.2, riding the Country range alone.
17 WMIB iHeart Urban. – 0.1; 2.9-2.6-2.8. All Urban Totals 14.8.
18 WLRN/WKVM Dade County School Board News/Talk. + 0.3; 2.3-2.3-2.6. Non-com is Miami’s #1 N/T.
19 WQAI Univision Spanish News/Talk. + 0.2; 2.3-2.8-2.5, same format & owner WQBA is 0.3.
20 WWFE Felix Broadcasting Spanish. 1.7. Felix Bcg Spanish Standards WRHC, 0.0.
20 WIOD iHeart News/Talk. 1.7. Total shares Anglo News/Talk: 4.3.
Sports: Lincoln Financial WAXY-F Holding 1.6; CBS WQAM 0.9; iHeart WINZ 0.2. Sports Total: 2.7.
Spanish News/Talk: Grupo Latino WUSA 1.6; Union Radio WURN/WLVJ 1.1. Total Spanish N/T: 5.5.
Classical: American Public Media WKCP 1.2; Christian: WAY Media WYAF 0.6.
Swings: + 1.0 Tropical WXDJ, + 0.6 Country WKIS; -1.4 Soft A/C WFEZ, – 0.4 each Urban A/C WHQT,
Classic Hits WMXJ, Rhym-CHR WPOW.
Shares: Cox 22.0-20.7-20.2, iHeart 18.7-18.8-20.0, Lincoln Financial 13.3-13.1-13.0, Univision 12.0-12.9-12.0, CBS & SBS tie at 8.0.

13. SEATTLE, WA. 3,477,300. Spanish 8%, Black 6%. 61 Stations, 56% Subscribe.
1 KQMV Hubbard Broadcasting CHR. + 1.0; 5.6-5.8-6.6. #2 cume by 60k, takes iHeart CHR KBKS by 2.6.
2 KRWM Hubbard Broadcasting Soft A/C. – 5.2; 10.7-5.6-5.5, #1 cume +82k = 994,800, leads 3 A/C types.
3 KISW Entercom Rock. + 0.4; 5.0-5.2-5.4, leads CBS Classic KZOK 0.7, Entercom Mod Rock KNDD 2.0.
4 KIRO-F Bonneville / KSL Broadcast News/Talk. + 0.8; 4.5-5.3-5.3, over NW Public N/T KUOW by 0.3.
5 KUOW-F/WUOW/WQOW Northwest Public News/Talk. + 0.9; 4.1-5.2-5.0, Seattle’s 5 N/T Total = 15.0.
6 KKWF Entercom Country. + 0.3; 4.4-4.4-4.7, riding ahead of CBS Country KMPS/FM by 2.1.
6 KZOK-F CBS Classic Rock. + 0.8; 3.9-4.1-4.7, takes iHeart Classic Hits KJR-F by 0.9.
8 KCMS Christa Media Christian. – 0.1; 4.6-4.2-4.5, add Christian KWPZ 0.4 + Religious KCIS 0.1 = 5.0.
9 KBKS-F iHeart CHR. + 0.7; 3.3-3.8-4.0, leads 2 Rhythmic-CHRs: iHeart KUBE 1.2 & Public KNHC 2.8.
9 KJAQ CBS Adult Hits. + 0.8; 2.9-3.4-4.0, market exclusive “Jack” on a good day.
11 KJR/F iHeart Classic Hits. + 0.9; 2.9-3.3-3.8, Motown folks like familiar.
12 KNDD Entercom Modern Rock. + 0.3; 3.1-3.3-3.4, takes Hubbard Mod A/C KLCK 1.6 & AA KEXP 2.0.
13 KIRO/KIRO-HD2 Bonneville / KSL Sports. – 0.5; 3.6-4.8-3.1 beats iHeart Sports KJR/KJR-HD2 by 1.0.
13 KHTP Entercom Hot A/C. + 0.3; 2.8-2.9-3.1 edges Sinclair Hot A/C KPLZ-F by two hairs, 0.2.
15 KING-F Classic Radio, Inc. Classical. -1.0; 4.0-3.4-3.0, longtime one and only Seattle Symphony.
16 KPLZ-F Sinclair Broadcast Hot A/C. – 0.2; 3.1-3.2-2.9. The two Seattle Hot A/C’s Total 6.0.
16 KPLU/KPLI/KVIX Pacific Lutheran University Jazz. + 0.2; 2.7-3.2-2.9. Good to hear Jazz with shares.
18 KUBE iHeart Rhythmic CHR. + 0.7; 2.1-2.1-2.8. iHeart CHR KYNW is 0.6 & iHeart Rock KKBW 0.4.
19 KMPS CBS Country. – 0.1; 2.7-3.2-2.6. Total Seattle Country: 7.3.
19 KOMO/KOMO-FM Sinclair Broadcast News. – 0.3; 2.6-2.6-2.3. Sinclair Talk KVI sticks at 0.8.
21 KJR iHeart Sports. + 0.1; 2.0-2.9-2.1. CBS KFNQ/KFNQ-HD3 & iHeart KHHO at 0.1. Sports Total: 5.4.
22 KLCK-F Hubbard Modern A/C 1.8; KEXP-F Friends AA 1.4; KNHC Seattle Pub Schools Rhym-CHR 1.2.
KIXI/KIXI-HD2 Hubbard Adult Standards 0.7; iHeart KYNW CHR 0.7 & KKBW Rock 0.2.
Talk: Bonneville KTTH 1.6, Sinclair KVI 0.8, Bellevue Community College KBCS 0.4
Inspirational: Christa Christian 0.4 & Religious Teaching KCIS, 0.1.
Sports: CBS KFNQ/KFNQ-HD3 0.1; iHeart KHHO 0.1.
Swings: + 1.0 CHR KQMV, + 0.9 News/Talk KUOW; – 5.2 Soft A/C KRWM, – 1.0 Classical KING-F.
Shares: Entercom 15.3-15.8-16.6, Hubbard 18.9-14.0-14.6, iHeart 11.6-13.3-13.7, Bonneville 9.9-12.0-10.0, CBS 10.0-10.7-11.4.

14. PHOENIX, AZ. 3,222,700. Spanish 28%, Black 5.5%. 51 Stations, 67% Subscribe.
1 KESZ iHeart Adult Contemporary. – 8.1; 14.3-6.0-6.2, exclusive, #1 share, #1 cume 1.11 million.
2 KFYI/KFYI-HD2 iHeart Talk. + 0.3; 5.1-5.7-5.4, lead talker of 4, 2.4 share over Bonneville N/T KKFR.
3 KUPD Hubbard Rock. + 0.6; 4.6-5.6-5.2, Hubbard’s 3 Rockers; Classic KSLX off 0.3, Modern KDKB 1.4.
4 KOOL-FM CBS Classic Hits. + 0.6; 4.4-5.1-5.0, an 0.1 hair over Classic Rock KSL; Oldies KAZG is a 0.5.
4 KXMP iHeart Hot A/C. + 0.6; 4.4-4.3-5.0, topping Yucaipa Hot A/C KMVA/KEXX by 1.5.
6 KSLX Hubbard Classic Rock. + 0.3 4.6-5.0-4.9. Classic Rock + Classic Hits Share: 9.9.
7 KMLE CBS Country. +1.4; 3.2-4.0-4.6, tight Country shoot out with iHeart KNIX-F just 0.4 back.
8 KZZP iHeart CHR. + 1.3; 3.1-3.8-4.4, leads 2 Rhythmic-CHRs CBS KZON by 0.4 & Yucaipa KKFR 1.2.
9 KINX-F iHeart Country. + 0.3; 3.9-4.6-4.2. Phoenix Country stations Total: 8.8.
10 KZON CBS Rhythmic-CHR. +1.2; 2.8-3.1-4.0, stays ahead of Yucaipa Rhythmic CHR KKFR by 0.4.
11 KMVA/KEXX Yucaipa Hot A/C. + 0.3; 3.2-3.8-3.5.
12 KKFR Yucaipa Rhythmic CHR. + 0.4; 3.2-3.8-3.5, close dance contest with CBS KZON. Total: 7.2.
13 KYOT-F iHeart Adult Hits. – 0.1; 3.2-2.8-3.1, the only Adult Hits, except for two Spanish versions.
14 KTAR-F Bonneville / KSL Broadcast News/Talk. + 0.2; 2.9-2.8-3.1, tops non-comm N/T KJZZ 0.6.
15 KDKB Hubbard Modern Rock. +0.4; 2.4-3.0-2.8. Format exclusive.
16 KLNZ Entravision Regional Mexican. +0.6; 2.0-2.3-2.6 takes Reg. Mexicans KHOT-F 0.3 & KNAI 0.6.
17 KJZZ Maricopa County Community College. + 0.7; 1.7-2.2-2.4, way ahead of iHeart Talk KOY 2.1.
18 KAJM Sierra H. Broadcasting Rhythmic Oldies. + 0.1; 2.2-2.6-2.3. Sierra Urban KJAR is 1.4.
18 KHOT-F Univision Regional Mexican. +0.4; 1.9-2.0-2.3. Three stations, same format, within 0.6.
19 KNAI Farmworker Educational Regional Mexican. Flat, 2.0. Regional Mex. Totals 6.9. Spanish: 10.7.
20 KFLR Family Life Christian. – 0.3; 2.1-2.1-1.8, the only subscribing Inspirational format.
20 KVVA-F/KDVA Entravision Spanish Adult Hits. 1.8 vs. Univision Spanish Adult KOMR/KKMR 1.4.
22 KMVP-F Bonneville Sports. Flat 1.7. iHeart Sports KGME 0.6; Bonneville Sports KTAR 0.4;
Hubbard Sports KDUS 0.1. 4 station Sports Total: 2.8.
Etc: KBAQ Marcopia County College Classical 1.8-1.9-1.6; KOAI Yucaipa Soft A/C 2.8-1.2-1.4;
KQMR Univision Spanish Urban KQMR 0.6; KAZG Hubbard Oldies, 0.4.
Swings: + 1.4 Country KMLE, + 1.3 CHR KZZP; – 8.1 Adult Contemporary KESZ, – 1.4 Soft A/C KOAI.
Shares: iHeart 34.9-28.3-29.2, Hubbard 11.9-14.2-13.4, CBS 10.4-12.2-13.6, Yucaipa 8.8-7.7-7.7, Bonneville 5.1.

16. MINNEAPOLIS, MN. 2,756,200 Black 8%, Spanish 5%. Stations 45, Subscribers 53%.
1 KDWB-F iHeart CHR. + 1.4; 8.5-10.1-9.9, #1 share, #1 cume 958,300, the only Twin Cities CHR.
2 KQQL iHeart Classic Hits. – 6.9; 15.3-7.3-8.4, exclusives Classic Hits over Classic Rock KRQS 2.1.
3 KSTP-F Hubbard Broadcasting Hot A/C, +1.4; 5.5-6.9-6.9, leads iHeart Hot A/C KTCZ by 0.7.
4 KRQS-F Cumulus Classic Rock. + 0.6; 5.7-6.1-6.3, takes a 0.4 lead over Cumulus Rock KXXR.
4 KEEY-F iHeart Country. – 0.2; 6.5-6.0-6.3 with the gap over CBS Country KMNB now 1.0.
6 KTCZ-F iHeart Hot A/C. +1.6; 4.6-6.0-6.2. Hot A/C Shares: 13.1.
7 KFXN iHeart Sports. – 0.2; 5.5-5.9-5.3, wins Sports by 3.8 ahead of KTSP and 5.0 over WGVX-F.
7 KXXR Cumulus Media Rock. + 0.4; 4.9-5.7. Northern Lights Modern Rock KTWN/FM trails 3.9.
7 KMNB CBS Radio Country. + 0.9; 4.4-5.6-5.3. #2 Twin Cities Country format. Total shares: 11.6.
10 KZJK CBS Radio Adult Hits. – 0.3; 5.4-5.3-5.1, market exclusive.
11 KTIS-F University NW St. Paul Contemporary Christian. – 0.5; 5.3-5.7-4.8, exclusive Inspirational.
11 KNOW-F American Public Media News/Talk. + 0.7; 4.1-5.0-4.8, now 0.9 ahead of CBS N/T WCCO.
13 WCCO/WCCO-HD2 CBS News/Talk. + 0.2; 3.7-3.9-3.9. Talk KTLK & KTMY trail 1.6 & 2.6.
14 KCMP American Public Media Adult Alternative. – 0.5; 3.4-3.0-2.9, exclusive, KCMP Stream 0.1.
15 KTLK/KTLK-HD2 iHeart Talk. + 0.3; 2.2-2.3-2.5, adds HD; leads Hubbard Talk KTMY by 0.9.
16 KSJN American Public Media Classical. – 0.6; 2.2-1.7-1.6, the only symphony but no full house.
16 KTMY Hubbard Broadcasting Talk + 0.6; 1.0-1.3-1.6. News/Talk Total Share: 12.8.
18 KSTP/KSTP-HD2 Hubbard Broadcast. Sports. Flat, 1.5-1.7-1.5, leads Cumulus Sports WCVX 1.2.
19 KOMJ Center Communication & Development Urban. + 0.1; 1.3-1.4-1.4 ,the only Urban format.
19 KTWN-F Northern Lights Broadcast. (Minnesota Twins) Modern Rock. +0.5; 0.9-1.1-1.4 move.
21-22 KBEM-F Minneapolis Public Schools Jazz 0.6. KTIS University NW St. Paul Religious 0.4.
23 WCVX/WGVZ/WRXP Cumulus Sports is 0.3 combined. Sports Total Share: 7.1.
Swings: + 1.6 Hot A/C KTCZ-F, + 1.4 both CHR KDWB-F & Hot A/C KTSP-F; – 6.9 Classic Hits KQQL, – 0.6 Classical KSJN.
Shares: iHeart 42.6-37.6-38.6, CBS 13.5-14.8-14.3, Cumulus 10.8-12.1-11.9, Hubbard 9.3-8.0-10.0, American Public 10.0-9.9-9.4.

17. SAN DIEGO, CA. 2,648,300. Spanish 31%, Black 5%. Stations 41, 73% Subscribe.
1 KIFM Lincoln Financial Media Soft A/C. – 0.2; 6.0-6.3-5.8, #5 cume, leads 4 A/C types 0.6 to 3.5.
1 KHTS-F iHeart CHR. – 0.5; 6.3-5.8-5.8, #1 cume 920k + 85k, tops a plain, Rhythmic & 2 HotA/Cs.
3 KPBS-FM/KQVO San Diego State U. News/Talk. Steady, 5.3-5.5-5.3; 2.3 over iHeart N/T KOGO.
3 XHRM Local Media San Diego (LMSD) Rhythmic Oldies. +0.8; 4.5-5.1-5.3. Exclusive, up again.
5 KMYI iHeart Hot A/C. – 0.2; 5.4-5.0-5.2, out front of Midwest TV Hot A/C KFMB by 2.8.
6 KSON/KSOQ-FM Lincoln Financial Country. + 0.7; 4.2-4.9-4.9. San Diego’s only Country.
7 XHITZ Local Media SD Rhythmic CHR. + 0.5; 4.2-4.2-4.7, over iHeart Rhythmic-CHR KSSX 2.4.
8 KGB-F iHeart Media Classic Rock. + 0.7; 3.9-4.3-4.6, up 3.4 vs Radio SD Classic Hits XHPRS.
9 KYXY CBS Adult Contemporary. – 3.0; 7.0-4.3-4.0, 3rd of 5 A/C genres with Total Share: 19.7.
10 XEPRS Radio San Diego Sports. + 1.0; 2.7-3.6-3.7 wins by 2,8 over iHeart Sports trip KLSD.
11 XHPRS Radio San Diego Classic Hits. + 0.4; 3.0-3.5-3.4, exclusive but 1.9 behind Oldies XHRM.
12 KEGY CBS Radio CHR. – 0.2; 3.5-3.3-3.3, 3rd of the 3 CHRs with Total Market Share: 13.8.
12 KIOZ iHeart Rock. + 0.4; 2.9-2.7-3.3, over Mod Rockers Lincoln KBZT 0.3 & LMSD XETRA 1.2.
14 KOGO iHeart News/Talk. + 0.3; 2.7-3.0-3.0 scoops Midwest TV News/Talk KFMB by 0.8.
15 KLVQ Univision Spanish Adult Hits. + 0.1; 2.8-2.8-2.9, beats XHLTN 1.2 & XHOCL 2.0.
15 KLNV Univision Regional Mexican. – 1.0; 3.0-2.5-2.9 over Uni Radio Reg.Mex. XHTY/FM 2.2.
16 KBZT Lincoln Financial Modern Rock. Flat, 2.5-2.5-2.5; up 0.4 on LMSD Mod Rock XETRA/FM.
17 KFMB-F Midwest TV Hot A/C. Also Flat, 2.4-2.4-2.4.
18 KSSX iHeart Rhythmic A/C. + 0.2; 2.1-2.2-2.3.
19 KFMB Midwest TV News/Talk. + 0.7; 1.5-1.9-2.2.
20 XETRA-F Local Media of San Diego Modern Rock, 2.0-2.2-2.1.
Spanish: Imagen Hits XHTLN 1.7; MVS International Adult Hits XHOCL 0.9 & CHR 0.2;
Uni Radio Regional Mexican XHTY-F 0.7 & CHR XHFG-F 0.3. Total Spanish: 9.6.
Music: KPRI Compass Media Adult Alternative 1.4; San Diego Community College Jazz KSDS 0.6.
Swings: + 1.0 Sports XEPRS, + 0.8 Rhythmic Oldies XHRM; – 3.0 A/C KYXY, – 0.5 CHR KHTS-F.
Shares: iHeart 24.9-24.6-24.3, Lincoln Financial 12.7-13.7-13.2, Local Media San Diego 11.3-11.5-12.1, CBS 10.5-7.6-7.3, Radio San Diego 5.9-7.3-7.1.

18. TAMPA-ST. PETERSBURG, FL. 2,441,800. Spanish 16, Black 12%. 50 Stations, Subs 56%.
1 WDUV Cox Media Grp. Soft A/C. -1.4; 13.0-11.1-11.6, #1 cume 758k, share lead doubles #2, 5.8.
2 WXGL Cox Media Group Classic Hits. – 0.2; 6.0-6.2-5.8, tight fight leading Beasley WRBQ-F 0.4.
2 WFLZ-F iHeart CHR. – 0.1; 5.9-5.5-5.8, advantage over Cox CHR WPOI grows to 1.8.
4 WBTP iHeart Urban WBTP. + 1.6; 4.0-4.6-5.6, Tampa’s only Urban format.
5 WRBQ-F Beasley Broadcast Classic Hits. + 0.2; 5.2-5.4-5.4. Tampa Classic Hits Total Share: 11.2.
6 WQYK-F Beasley Broadcast Country. + 0.8; 4.4-4.7-5.2, and 0.7 lead on iHeart Country WFUS.
7 WLLD Beasley Broadcast Rhythmic-CHR. + 0.5; 4.6-5.2-5.1. 3 CHRs Total Share: 14.9.
8 WMTX iHeart Hot A/C. + 1.2; 3.7-4.3-4.9. Soft WDUV, Hot WMTX & Regular WWRM A/C = 20.9.
9 WFUS iHeart Country. Flat, 4.5-4.9-4.5. Add leading Beasley WQYK-F = 9.7 Country Share.
9 WWRM Cox Media Adult Contemporary. + 0.2; 4.3-4.6-4.5 for the only Tampa A/C.
10 WFLA iHeart Talk. + 0.4; 4.0-4.8-4.4, over Cox Talk WHPT 1.8 & U. So. Florida N/T WUSF 2.3.
11 WPOI Cox Media CHR. – 1.4; 5.4-4.6-4.0, 2nd place CHR loses ground.
12 WXTB iHeart Rock. – 0.2; 3.7-3.7-3.5, leads Cox Mod WSUN 1.1 & iHeart Classic WMTX-HD2, 1.5.
13 WYUU Beasley Broadcast Spanish CHR. – 0.2; 3.2-2.7-3.0, Tampa’s only Spanish subscriber.
14 WHPT Cox Talk. + 0.6; 2.2-3.2-2.8, 2nd of 4 Tampa Talkers with a market N/T Total Share: 9.7.
15 WCIE Radio Training Christian. – 1.3; 3.9-3.1-2.6. Each of the two other Inspirational formats at 0.9.
15 WDAE iHeart Media Sports. + 0.3; 2.3-2.3-2.6, listed as the only game in town.
17 WSUN-F Cox Media Modern Rock. – 0.5; 2.9-2.7-2.4. Leads iHeart Classic Rock WMTX-HD2 by 0.4.
18 WUSF University South Florida News/Talk. Flat, 2.1-2.3-2.1. Tampa’s lead News/Talk.
19-20 WMTX-HD2 iHeart Classic Rock. Flat, 2.0. WBRN-F Beasley Rock 1.5.
21 WBVM Diocese of St. Petersburg Christian 0.9 ties WKES/WHGN/WKZM Moody Bible Training.
23 WMNF Nathan Stubblefield Adult Alternative, a consistent 0.6.
24 WHNZ iHeart News/Talk ties WSMR University So. Florida Classical with same trend, 0.3-0.3-0.4.
Swings: + 1.6 Urban WBTP, + 1.2 HotA/C WMTX; – 1.4 SoftA/C WDUV & CHR WPOI, – 1.3 Christian WCIE.
Shares: iHeart 30.4-32.5-33.7, Cox 33.8-32.4-31.1, Beasley 19.4-19.3-20.2.

19. Nassau-Suffolk (Long Island), NY 2,423,700. Spanish 15%, Black 9%. 56 stations, 63% subscribe.
* Long Island stations. Most subscribers are New York City, please see latest numbers at www.rbr.com.
1 *WALK-F Connoisseur Media A/C. – 4.6; 10.6-6.9-6.0, #1 share, #3 cume, 1.7 over co-owned WKJY.
2 WHTZ iHeart CHR. + 0.4; 5.5-5.6-5.9, #1 LI cume 694,000 and #2 NYC cume 3.97 million.
3 WFAN-F/WFAN CBS Sports. + 0.1; 5.7-7.2-5.8. The “Fan” ranks 10th in NYC.
4 WCBS CBS News. + 1.3 (PHNB – Post Holiday News Bounce) 4.3-5.2-5.6.
5 WBLS Emmis Urban A/C. + 0.7; 4.2-4.7-4.9.
6 WINS CBS News. + 1.5; 2.9-3.8-4.4.
7 *WKJY Connoisseur Media A/C. + 0.3; 4.0-4.2-4.3.
8 *WBLI Cox Media CHR. + 0.6; 3.6-4.0-4.2.
9 WCBS-F CBS Classic Hits. + 0.3; 3.8-3.8-4.1. WCBS-F is New York’s #2 with a 6.2 share.
10 WLTW iHeart A/C. – 4.1; 7.9-3.7-3.8 on the Island; NYC #1 share & cume: 7.0 & 5.265 million.
11 WAXQ iHeart Classic Rock. + 0.4; 3.0-3.4-3.4.
12 *WBZO Connoisseur Media Classic Hits. + 0.3; 2.7-2.8-3.0.
12 *WBAB/WHFM Cox Media Classic Rock. + 0.4; 2.6-2.6-3.0.
13 WKTU iHeart Rhythmic A/C. + 0.1; 2.8-2.9-2.9.
14 *WWSK Connoisseur Media Rock. + 0.8; 1.7-2.4-2.5. Remaining subscribers are NYC stations:
15 WABC Cumulus Talk WABC 2.4. 16 WBMP CBS CHR 2.3. 17 WPWR-F iHeart Urban 2.1.
17 WQHT Emmis Rhythmic-CHR 2.1. 19 WWFS CBS Hot A/C 1.9. 20 WPLJ Cumulus Hot A/C 1.7.
Swings: + 1.5 News WINS, + 1.3 News WCBS; – 4.6 *Adult Contemporary WALK-F, – 4.1 A/C WLTW.
Shares: CBS 20.9-23.5-24.1, iHeart 22.6-18.9-19.4, *Connoisseur 19.0-16.3-15.8, *Cox 6.2-6.6-7.2,  Emmis 6.4-6.6-7.0.

20. DENVER, CO. 2,362,700. Spanish 21%, Black 6%. Stations 50, 72% Subscribe.
1 KTCL iHeart Modern Rock. + 1.6; 4.5-5.0-6.1, unique #1 Mod Rocker; but it is Mile High.
2 KBCO iHeart Adult Alternative. + 0.8; 4.9-5.0-5.7, another unique format is Denver’s #2.
3 KRFX iHeart Classic Rock. +1.5; 4.0-4.2-5.5. The Top 1-2-3 are high times for iHeart.
4 KCFR-F Public Broadcasting Colorado News/Talk. + 0.2; 5.1-5.4-5.3, ups iHeart N/T KOA 2.9.
5 KOSI Entercom Soft AC. – 7.5; 12.4-6.14.9. Keeps #1 cume 717k, leads 3 other A/C formats.
6 KQMT Entercom Classic Rock. – 0.6; 5.4-5.7-4.8, behind KRFX 0.7; Classic Rock Share: 10.3.
7 KJMN Entravision Spanish Adult Hits. – 0.4; 5.0-4.9-4.6, leads co-owned Reg, Mex. KXPK 0.5.
7 KQKS Lincoln Financial Rhythmic-CHR. + 0,2; 4.4-4.2-4.6 edges iHeart Rhythm-CHR KPTT 0.4.
9 KLDV Christian Educational Christian. + 0.7; 3.6-4.6-4.3, Denver’s sole Inspirational format.
10 KIMN Wilks Broadcasting Hot AC. + 0.8; 3.5-4.3-4.3 takes Entercom Hot A/C KALC by 0.4.
11 KYGO-F Lincoln Financial Country. Flat, 4.2-4.7-4.2 but doubles Wilks Country KWOF 2.1.
11 KPTT iHeart Rhythmic-CHR. + 0.9; 3.3-3.9-4.2. Max Rhythm-CHR KFCO, now Rhythm Oldies 2.0.
12 KXPK Entravision Regional Mexican. + 0.2; 3.9-4.3-4.1. Format exclusive. Total Spanish: 8.8
13 KALC Entercom Hot A/C. + 0.1; 3.8-3.9-3.9. Total A/C (Soft, Hot, Rhythmic) Share: 15.2.
14 KBPI iHeart Rock. + 1.1; 2.7-2.6-3.8, besides 3 Classic Rocks, this is the only plain Rocker.
15 KOA/KOA-HD2 iHeart News/Talk. – 0.6; 4.0-3.8-3.4, the lead N/T format; just added HD signal.
16 KXKL-F Wilks Broadcasting Classic Hits. Flat, 3.3-3.4-3.3. Only Denver station using the handle.
17 KYGO-HD2 Lincoln Financial Comedy. 2.2-2.2-2.1. Innovative. Both unique and HD.
17 KWOF Wilks Broadcasting Country. 1.9-2.1-2.1. Country Total Share: 6.3.
17 KJHM Max Broadcast Group Rhythmic A/C. + 0.4; 1.7-2.0-2.1, another unique A/C delivery.
20 KFCO Max Broadcasting Group Rhythmic Oldies. + 1.6; 0.4-1.2-2.1. Max likes Rhythmic.
21 KKFN Lincoln Financial Sports. – 0.3; 2.2-2.9-1.9, leads 2 other good Sports. Total Share: 2.5.
22 KRWZ/KWRZ-HD2 Lincoln Financial Oldies. + 0.3; 0.8-1.0-1.1, adds HD2 channel to the AM.
23 KVOD Colorado Public Radio Classical, 0.9. KDSP Colorado Public Adult Alternative, 0.3.
23 KUVO/KVJZ Rocky Mountain Public Broadcasting Jazz 0.9, ties KHOW iHeart Talk 0.9.
26-27 KJAC Front Range Sports, 0.6. Entercom Adult Standards KEZW/KEZW-HD2, 0.5.
27 KUNC/KRNC Community North Colorado News, 0.5. KCKK Hunt Broadcast Classic Rock 0.4.
Swings: + 1.6 Mod Rock KTCL, +1.5 Classic Rock KRFX; – 7.5 Soft Adult Contemporary KQMT,
– 0.6 Classic Rock KQMT & News/Talk KOA.
Shares: iHeart 24.3-25.4-28.8, Entercom 22.9-16.9-16.3, Lincoln Financial 8.8 very close as Wilks 8.7 ties Entravision 8.7.

Takeaways:
* Radio: The All Channel Digital Connector
* Content Snooze Means You Lose!
* Even the Wealthy Can’t Afford On-Air Mistakes
* Ever wonder why big stations chase a little share?
* We got through First Quarter – It’s Profit Time!

Broadcast Connector Clark Smidt delivers results with existing resources. Conversation Reserves 2Q: 978 470-2120. Andover, MA. www.broadcastideas.com @ClarkSmidt [email protected] Please Forward, Re-Tweet & Comment. Search “Clark Smidt” at www.rbr.com for updates & commentary.


2 COMMENTS

Comments are closed.