One in four opened wallets for DTV


Knowledge Networks has a study out that reports 26% of all US TV households have taken one of three actions to deal with the DTV transition. Some of them have spent money on more than one option. 18% have invested in a digital-to-analog converter box; 8% have invested in a digital television set; and 5% have decided to subscribe to a cable or satellite programming service.

RBR/TVBR observation: We really expected to see much higher acquisition rates for both digital televisions and MVPD subscriptions. Meanwhile, this survey shows the cheapest option to be even higher than the generally accepted off-air household total of 15% (thanks no doubt to households attaching one to a secondary analog receiver). The economic crisis really put a damper on the DTV transition.