New sports network ONE World Sports, announced Wednesday that it has signed a multiplatform sponsorship agreement with Geico. The agreement includes on-air spots, program sponsorship and branding, and marks the global sports network’s inaugural agreement for major sponsorship.
As a “founder partner,” Geico becomes ONE World Sports’ exclusive insurance-industry category marketing partner. Geico will receive a robust presence in all ONE World Sports programs and events; complete sponsorship integration across all forms of programming and all platforms and ONE World Sports’ app; and co-branded acknowledgements.
“Geico and ONE World Sports share a common DNA around sports,” said Gary Herman, executive vice president of ONE World Sports. “Geico brings a tradition of high level sports sponsorship and ONE World Sports is committed to bringing exclusive global sports to American fans.
“We plan to do exclusive deals with marketing partners in every major advertiser category,” Herman added. “The nature of sports programming lends itself to broad marketing, branding and sponsorship relationships rather than an ad-pod-heavy schedule, and we believe our new relationship with Geico is emblematic of the types of alliances that best serve sports marketers and viewers.”
“We saw ONE World Sports as a terrific marketing partner for Geico,” said David Laub, Brand Strategist for Geico agency Horizon Media. “The network has the pulse on the key 18-49 demographic who are increasingly interested in seeing sports from around the world.”