Online Ad Fraud and Waste: A Cynic’s Optimistic View


In June 2014, Brian Wieser, a Senior Research Analyst at Pivotal Research Group, penned a Media Information Bureau Intelligence Brief on “bots and waste in online advertising.” Given the controversy at Google surrounding advertisements appearing on “fake news” websites and surrounding YouTube videos promoting hate groups or terrorist organizations, we dove into the archives to revisit Wieser’s comments, which every broadcast media C-Suite professional should read.

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