comScore released an update of holiday season e-commerce spending for the first 44 days of the November – December 2007 holiday season (November 1 – December 14). More than 22 billion has been spent online during the season-to-date, marking an 18% gain vs. the corresponding days last year. Monday, December 10 reached 881 million in sales (up 33% versus last year), registering as the heaviest online spending day of the season and the heaviest online spending day on record.
This year’s 18% online retail spending growth rate stands well below the 26% rate at the same time last year. An analysis of online spending by household income reveals that slower growth among lower income households is weighing on the overall season-to-date growth. While households earning at least 100,000 have increased their online spending 28% versus year ago, households making less than 50,000 have increased their spending by just 10%.