Telemundo announced that “Cara a Cara” (Face to Face), its original segment produced exclusively for digital platforms, has garnered close to 500,000 views since its debut on June 1, breaking all previous records for video streaming at Telemundo.com, according to Omniture. The unique interview is linked to one of Telemundo’s most popular novelas.
The one-on-one interview features primetime novela “La Reina del Sur” (Queen of the South) cross-over star, Kate del Castillo (“Weeds,” “Under the Same Moon,” “Julia,” “Trade”), interviewing her own character Teresa Mendoza in a seamless two-way conversation exclusively produced for the Telemundo.com “viewsers.”
Telemundo.com’s multiplatform storytelling team regularly collaborates with the Telemundo Studios writing staff, led by Roberto Stopello, to extract ideas from primetime telenovelas and transform them into original content for the web. Viewers were drawn to “La Reina del Sur” because of Kate del Castillo, and “Cara a Cara” gave fans the best of both worlds – Kate del Castillo and Kate del Castillo portraying the powerful and awe-inspiring Teresa Mendoza.
“Telemundo is leading the charge on multiplatform storytelling, and our digital content has received a tremendous response from our audiences,” said Borja Perez, vice president, digital media and integrated solutions, Telemundo. “‘Cara a Cara’ presented an exciting way for us to super-serve Kate del Castillo fans, giving them more original footage of their favorite star, while thanking audiences for making ‘La Reina del Sur’ a runaway success for the network.”
The interview will be available on Telemundo.com until July 26.
Over the course of its on-air run, “La Reina del Sur” was Telemundo’s most successful telenovela in the network’s history, reaching 16.6 million total viewers (persons 2+), according to Nielsen Media Research. The telenovela’s May 30 finale was the highest rated program in the network’s 19-year ratings history, averaging nearly 4.2 million total viewers (persons 2+) and over 2.8 million adults 18-49. Due to the unprecedented success of the series, Telemundo launched its first-ever Emmy campaign for “La Reina Del Sur” and its star Kate del Castillo.
