Online listening chart 4.8 billion listening hours in ‘07


Music radio online (live streaming channels and individual track plays) generated 4.85 billion total listening hours in 2007, up 26.1% over 2006, according to a new research report by AccuStream iMedia Research. Total listening hours averaged 404.2 million hours per month (excluding downloaded music), compared to a 320.5 million hour average in 2006, including leading music subscription services such as Napster, Yahoo Music and Rhapsody.

AOL’s Shoutcast remains the top platform/destination in the music radio segment, with 48.4% of total listening hours for the year, followed by Clear Channel Online, Yahoo Music, AOL Radio Networks and Pandora.

The two leading subscription services combined captured approximately 4% of listening hour share in 2007.
Internet Music Radio ad billings came in at 80 million in 2007 for audio ads, up 194% over the 26.9 million comparable in 2006. Adding another 12–15 million generated through video ads placed inside music channel environments, the market was worth 92 million in 2007.

Based on billings of 92 million and 25% of inventory sold, the market achieved 17.5% maturity in 2007, and forecast to reach 26%–29% in 2008.

CC Online, with experienced cross platform sales personnel, has been among the most assertive brands allocating avails against listening time, with 6–8 minutes per listening hour dedicated to ad inventory.