Online to score 15% of global ad sales


GroupM predicts that global Internet advertising will grow 11% next year to hit $65 billion, accounting for 15% of all ad sales. US online ad spend will grow 7% next year, and make up a 17% share of all ads sold. The biggest component of U.S. growth will be search and video ads, GroupM said, which will gain as traditional media ad sales continue to decline.

Display ad share of online sales in the U.S. will continue its downward trajectory, hitting 34% share next year, down from 35% this year and 39% last year. Worldwide, mobile advertising will jump 19% next year to $3.3 billion, making up 6 percent of all digital spending. “Despite the recession and the budget-cutting mindset advertisers are in, we are still seeing a net increase in digital investment,” GroupM’s Adam Smith told ClickZ.

On the display ad front, TNS and Nielsen produced differing reports on just how well the sector had fared this year. Nielsen reported that display ad spending dropped 1% in the first six months of ’09 compared to the same period last year, while TNS said online display ad spend was up 6.5% in the same time frame, reported The Online Publisher’s Association.