NBC is still using casting calls across the country to audition candidates for its new reality show “The Voice,” but it is also firing up an online option that uses a computer as judge. “The Voice Online Audition Tool” is located on NBC.com.
“This unique interactive online experience that provides immediate feedback and scoring is an evolution in the casting process. This technology will exponentially expand our reach but, of course, only the best of the best will make it on to the show,” said Paul Telegdy, Executive Vice President, Alternative Programming and Production, NBC. “The possibility that the next global superstar could be discovered through this innovative tool is incredibly exciting to all of us involved.”
The tool records performances and then rates them on a scale from 1 to 10 based on pitch and expression. Once submitted, eligible performances will be showcased on NBC.com; they can then be rated by fans and shared via social networks.
The Voice casting team will review submitted videos, seeking the ones that boast the highest scores and the best performances. Singers who want to compete this season must submit their videos by March 1st.
Unlike an open casting call, users of the online tool have the opportunity to practice and hone their performance, rate themselves against others, work to raise their score and submit multiple times.
“The Voice” is a presentation of Talpa Productions, Mark Burnett and Warner Horizon Television. Created by John de Mol, he will executive produce along with Burnett and Audrey Morrissey.