Online video and TV budgets: Sanity check time


Brian WieserOngoing conjecture put forward by many market participants regarding shifts of spending between traditional TV and online video have led us to give additional consideration to the idea, at least running a sanity check on our assertions on this topic. Specifically, we have held in general that large brands have separate line items on media plans for TV and digital media (among others), each with different media goals.

Please Login to view this premium content. (Not a member? Join Today!)