OWN: The Oprah Winfrey Network has struck an advertising partnership with Kohl’s Department Stores for the original series “Your OWN Show: Oprah’s Search For The Next TV Star.” OWN’s new competition series, presented by Kohl’s and executive produced by Mark Burnett (“Survivor,” “The Apprentice”), is a nationwide search to discover television’s next big star.
The winner of the competition will be awarded his or her own studio talk show for the OWN network. Online auditions to participate in the series begin 5/14 at Oprah.com, as announced on “The Oprah Winfrey Show.”
“Kohl’s is the perfect partner for OWN and ‘Your OWN Show: Oprah’s Search For The Next TV Star,'” said Kathleen Kayse, EVP/sales, OWN. “We’re really looking for strategic partnerships that bring something special to our audience and Kohl’s can do that.”
“We are incredibly excited to partner with OWN for this debut television series, ‘Your OWN Show: Oprah’s Search For The Next TV Star,'” said Julie Gardner, EVP/CMO for Kohl’s. “This multi-faceted integration will span across several mediums and is designed to reach our shared consumer in a way that is fresh, fun and relevant.”
The partnership with Kohl’s will include a “Presenting Sponsorship” position for Kohl’s for “Your OWN Show: Oprah’s Search For The Next TV Star,” paid media, integrations, online and on-air exposure, tagged tune-ins and publicity. Unique to the partnership, a series of short, co-branded vignettes, specially created for the series, will air both within and outside of “Your OWN Show: Oprah’s Search For The Next TV Star.”