Oslund A Bigger Part of Scripps’ Growth Strategy

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Broadcast media veteran Kerry Oslund has been tapped to the role of VP/Strategy and Business development at The E.W. Scripps Co.


Oslund will lead the company’s next-generation television efforts including its ATSC 3.0 strategy and will help identify, develop and evaluate investment and partnership opportunities that complement the Scripps portfolio.

Oslund comes to Scripps following the closing of Nexstar Media Group’s merger with Tribune Broadcasting, where he held a similar role. At Tribune, Oslund helped the company align business strategies with emerging ATSC 3.0 television standards. He also spearheaded major next-generation television advertising initiatives including dynamic ad insertion and real-time TV analytics and helped Tribune launch a successful podcast network.

“Kerry is a well-regarded media executive who brings a new way of thinking about the future of broadcast television,” said Scripps EVP/CFO Lisa Knutson. “With Scripps’ new, expanded footprint, we have more opportunity than ever to lead the way on next-generation television, and we believe Kerry is the right leader to oversee those initiatives.”

Before joining Tribune, Oslund was SVP/Publishing and Digital at Schurz Communications, where he oversaw daily operations of TV, radio, print and cable businesses and led M&A strategy. He has held leadership roles at Gannett Broadcasting (now TEGNA), Lee Enterprises, KCAL-9 in Los Angeles and at USA Today.

“I’ve always admired Scripps for its principled approach to business and its leadership team’s commitment to journalism as a bedrock of value creation,”  Oslund said. “It is an exciting time to join the company as it accelerates its interests in emerging ATSC 3.0 business models and opportunities.”

Oslund is a past director for Pearl TV and a founder of the TV Interface Practices (TIP) Initiative.