The evolving media landscape has reshaped how consumers discover content, as more than two-thirds of U.S. homes now have devices that are capable of streaming video content.
While traditional linear TV continues to expand with new channels and features, emerging streaming technology and connected devices are also making their mark. Consumers can choose to watch programming anytime, anywhere, and this flexibility is enhancing the viewing experience.
In fact, Americans collectively spend nearly 8 billion hours per month consuming content on connected TV devices.
