NEW YORK — For local broadcasters and stations alike, the missing piece in the OTT puzzle is a lack of revenue opportunities. However, technologies like dynamic ad insertion (DAI) are becoming a true option for station owners and content creators looking to monetize, especially as national and local advertisers pay closer attention to OTT and ad targeting capabilities.
Syncbak, a creator of the technology that powers live OTT, will hold a panel discussion about monetizing OTT on Wednesday afternoon (8/8) with leading experts.
Can’t be there in person? Not to worry. There’s a live stream available across various digital devices.
The panel discussion will be held at 3pm Eastern in midtown Manhattan.
The panel, Monetize OTT: Building an Ad Platform that Delivers for Buyers, Publishers and Viewers, is part of Syncbak’s second installment of “TechFronts,” which maps the future of OTT.
Led by Dean Mandel, Vice President of Advertising Sales at Syncbak, panelists (detailed below) from SpotX, Media Ocean, dataxu, and Operative will discuss the needs and challenges of media buyers, station managers and viewers related to DAI in OTT and the importance of building a scalable solution.
MONETIZING OTT PANEL – AUGUST 8, 3:00 P.M. ET
- Ben Abbatiello, VP Audience and Distribution Management, SpotX
- Cordie DePascale, SVP Partner Management, Media Ocean
- Chris LaHaise, Director, TV Solutions, dataxu
- Caitlin Gelles, VP Global Strategic Development and Partnerships, Operative
- Dean Mandel, Vice President of Advertising Sales, Syncbak (moderator)
Syncbak enables local stations to monetize their OTT feeds by offering a local and national ad load with targeted ads with Syncbak’s DAI platform, adSync.
Advertisers can target niche audiences who are watching content on SBTV that is relevant to viewers’ interests.